Associate Director, Marketing

POSITION OVERVIEW:

The Associate Director of Marketing is responsible for the strategic planning and implementation of marketing and communications strategies for BlueStar Resort & Golf and the BlueStar Resort & Golf network of facilities. The role involves leadership in project and budget planning, client interfacing, copywriting, video and website maintenance, social media presence, and motivating and inspiring the Marketing, Lifestyle, and Communications team. The Associate Director of Marketing also provides support to the People Services team in developing and implementing internal communications strategies. This position reports to the Vice President of Marketing & Sales.

KEY RESPONSIBILITIES: 

• Communicate the core values and mission of BlueStar Resort & Golf (BSRG) to support the achievement of company goals.
• Create a productive and enjoyable work environment to inspire, motivate, and lead by example, with an intention to recognize team member performance.
• Provide supervision, and develop and monitor team member performance goals.
• Support the staff hiring and training process.
• Quality assure all communications efforts, including emails, websites, and official company correspondence.
• Create and maintain brand images, research target audiences, initiate marketing campaigns, and encourage creative and innovative marketing solutions within the marketing team; manage multiple concurrent projects.
• Determine relevant market research studies, analyze findings, and implement marketing projects based on results.
• Provide consultation and client support and project management for multiple business locations.
• Lead the development of collateral and quality assure brand materials delivery on site.
• Oversee media planning, website maintenance, copywriting, and social media management.
• Lead the business-to-consumer social media presence for the experiences within the BSRG portfolio.
• Copywriting for online and print marketing materials, including ad campaigns, website copy, social posts and competitions, and other content as required.
• Grow revenue at BSRG facilities as assigned.
• Participate in creating the annual budget; monitor budget to assure advertising revenues and expenses are within the established financial goals.
• Other duties and responsibilities may be assigned.

PERSONAL ATTRIBUTES:

• Must be highly customer oriented and responsive with high need for closure.
• Able to work under pressure and balance multiple priorities and assignments.
• Strong team-building skills including the ability to lead, cooperate, and motivate.
• Must be role model and able to live our BlueStar core values:
  • Honesty and Integrity
  • Respect for the Individual
  • Teamwork
  • Competitive Spirit

MINIMUM REQUIREMENTS / QUALIFICATIONS / SKILLS:

• Bachelor’s Degree in Marketing, Journalism, Communications, English, or related field required.
• Five or more years’ related experience and/or training, preferably in an agency environment, with supervisory experience required.
• Experience in multi-unit environments.
• Fluency in social media management and strategy.
• Computer literate with proficient knowledge of Microsoft Office.
• Knowledge of marketing tools: Customer Relationship Management (CRM), Adobe Design, email delivery, surveys social media, public relations systems, photography and video skills, etc.
• Exceptional writing and proofreading skills required.
• Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures, and government regulations, and keep current with trends in consumer marketing.
• Ability to understand the consumer more fully via primary and secondary research methods.
• Ability to write reports and correspondence.
• Knowledgeable about financial forecasting and budgets with ability to create and maintain effective financial accountability to the company and ownership.
• Ability to work independently and collaboratively within a team.
• Must be flexible and adaptable.
• Must be creative and innovative and willing to work with existing standards and procedures.
• Must have strategic planning, change management, problem-solving, decision-making, delegation, time management, supervisory and employee development skills.
• Must have excellent written and verbal communication skills, with an ability to respond to the needs and requests of staff members and clients.
• Must be able to consistently achieve high work standards; attention to detail, accuracy, and timeliness.
• Must demonstrate initiative—ability to think, work, and make independent decisions, based on sound judgment.
• Must be able to pay attention to multiple details and be comfortable working in a fast-paced environment where continuous improvement is expected.
• This position requires a flexible schedule to include evenings and weekends, with limited travel required.
• Valid driver’s license is required.

WORK ENVIRONMENT:

This position operates in a professional indoor office environment and routinely uses standard office equipment, such as computers, phones, copy and fax machines. The noise level in the work environment is usually moderate.

PHYSICAL DEMANDS:

The physical demands described here are representative of those an employee encounters while performing the essential functions of this job.

While performing the duties of this job, the employee is regularly required to speak and hear, sit or stand for extended periods of time, walk or be able to move around the office space, use hands to fingers, handle or feel, bend, and reach with hands and arms. The employee must be able to occasionally lift and/or move up to 20 pounds.

BLUESTAR RESORT & GOLF IS AN EQUAL OPPORTUNITY EMPLOYER