Sr. Email Manager

Jackson Hewitt is seeking a Senior Email Manager to join our Marketing team. This is an individual contributor campaign position. The keys to success are: Increase engagement with product Improve retention Identify key performance metrics and indicators Identify results analytics with email Work with key stakeholders and partners Email / SMS MUST HAVES: Sense of Urgency this is a fast paced, intelligent, forward thinking, SaaS company High levels data competence: overseeing data loads, exports, and configuration Email marketing 4 years minimum with B2B or B2B email / mobile marketing Experience with life-cycle email campaigns for SaaS products Eloqua, Marketo, Hubspot, or Pardot What you'll do here: Build and execute customer-focused email / marketing automation campaigns to drive usage, conversion, retention and engagement. Set-up, test / QA and deploy email campaigns. Set up and QA campaigns in Eloqua for lifecycle marketing stages, lead nurture, onboarding, and conversion. Build program test plans in coordination with the Senior Director. Partner closely with cross functional teams (e.g. Digital Marketers, Product Managers, Data Ops, Analytics, Brand Teams) to execute campaigns, as well as optimize and analyze campaign results. Manage email production with copywriters and designer and internal channel marketing team members. Accurately estimate and track program results, weekly campaign timelines and deliverability. Ensure on-time delivery from including timelines expectations and communicating out project timelines. Skills you’ll bring for success: Eloqua, Marketo, Hubspot, or Pardot experience is preferred 4 - 5 years of significant hands-on experience w/ digital marketing automation tools, specifically email marketing tools (Eloqua strongly preferred - campaign canvas, reporting, data in and out flows)Experience working in-house client side strongly preferred Exceptional executional and project management skills Understanding of email creative best practices Passion and ability to be agile in campaign development, execution and delivery of results Strong analytical and problem-solving skills to understand data sources, data mapping, campaign logic, and campaign performance (ROI analysis and recommendations) Curiosity and energy for digging into campaign data and leveraging technology Comfortable in a fast-paced environment Strong prioritization and time management skills Ability to manage multiple complex projects & priorities Solutions oriented mind-set Ability to iterate and learn quickly to optimize campaigns Highly organized and detail oriented Ability to work independently and cross-functionally What you’ll get if you join us:  Competitive Salary Bonus Unlimited Paid Time Off 12 Paid Holidays Fidelity 401k Match Medical, Dental, Vision, EAP, Supplemental, Life, STD, LTD, HSA, FSA, Commuter Wellness activities throughout the year Parental Leave, Elder Care Leave, Volunteer Time Off Education Assistance (Reimbursement) Program Employee Referral Program Pet Insurance Company Celebrations, Appreciation Events, and Team Building Business Casual Dress with Jeans daily Fast-paced, innovative culture with an open and collaborative environment Ample opportunity to develop core and new skillsets and have a stake in your own success Freedom to create your best work and make a visible impact on the organization Opportunities for advancement within the organization

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