Social Media Manager

Position Summary:

This position is responsible for all social media for the agency.  Have a passion for our mission and skilled in using social media platforms to engage audiences, raise awareness, and drive support for our initiatives. This role is crucial in amplifying our impact and expanding our reach through strategic communication.

Responsibilities

This person’s job responsibility includes, but are not limited to, the following:

·        Social Media Strategy Development:

o  Develop and execute a comprehensive social media strategy and forward-looking calendar aligned with organizational goals and campaigns.

o  Identify target audiences and create content that engages, informs, and motivates followers based on that platform’s overall objective.

·        Content Creation and Management:

o  Create compelling and relevant content for various social media platforms, including but not limited to Facebook, X, Instagram, LinkedIn, YouTube, & TikTok.

o  Curate content and share client stories that highlight the impact of our programs.

o  Establish and maintain a consistent brand voice and ensure messaging coherence across all platforms.

·        Community Engagement:

o  Monitor and respond to comments, messages, and inquiries across social media channels promptly and professionally.

o  Foster meaningful connections with our online community and cultivate relationships with influencers and partners.

·        Campaign Support:

o  Support marketing and fundraising campaigns through social media promotions and activities.

o  Track and analyze performance metrics to evaluate the effectiveness of campaigns and adjust strategies as needed.

• o  Communicate monthly report to board members and leadership, showcasing channel performance with reach, impressions, new followers, and brand presence. 
• Stay Updated and Innovate:
• Stay informed about trends and best practices in social media marketing and nonprofit communications.
• Experiment with new strategies, tools, and techniques to enhance our social media presence and engagement.

Competencies:

·        Videography & editing capability

·        Proficient across all social media platforms

·        Keen attention to detail

·        Data Analysis

·        Creativity

·        Communication

·        Project Management 

Qualifications

• Bachelor’s degree in marketing, Communications, Journalism, or a related field (preferred).
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Graphic design skills and proficiency in Adobe Creative Suite (Photoshop, Illustrator) are a plus.
• Familiarity with SEO principles and website analytics tools (e.g., Google Analytics) is advantageous.
• Proven experience as a Social Media Manager or similar role, preferably in the nonprofit sector.
• Strong understanding of social media platforms, content creation, and digital marketing strategies.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
• Passion for our mission and dedication to making a positive impact through effective digital communication.

EOE