Content Coordinator, Marketing - Social & Digital

Content Coordinator, Marketing - Social & Digital

The Content Coordinator will support the Digital Content/Social Media team in overseeing the creation of relevant, original, high-quality content across social and digital platforms. The ideal candidate will help create content that supports JCPenney’s brand narrative and product priorities.

Primary Responsibilities:

• Advise, counsel and manage visual development of concepts and assets to ensure quality standards and content goals are met.
• Balance in-house content curation and outsourced/influencer content curation by managing a network of internal and external content contributors.
• Develop project briefs to ensure all content ladders up to the content strategy and seasonal objectives.
• Experiment with content formats and develop new and innovative ways to best engage social and digital audiences.
• Upon request, ability to confidently create content from scratch with minimal equipment (mobile phone) including styling, shooting and overseeing editing
• Work with cross-functional teams and channel owners to understand their objectives to ensure scale of content across channels.
• Leverage data, results, insights and cultural/macro trends to inform content planning and recommendations.

Core Competencies & Accomplishments:

• Bachelor’s degree in Marketing or related field
• 3+ years of related professional experience in content, social or digital marketing.
• Agency background/or client media experience a plus
• Creative mind with an excellent understanding of social platforms, content strategies and digital and creator trends.
• Entrepreneurial, self-starter, energetic and agile
• Forward-thinker with the ability to work independently, thrive in a fast-paced environment and navigate ambiguity or uncertainty
• Ability to balance day-to-day execution and big-picture, strategic thinking
• Strong sense of partnership, collaborative and a team player
• Strong multi-task capabilities with ability to juggle multiple projects and requests. High attention to detail.
• Knowledge of social platform design specs and functionality
• Familiarity with the following applications is a plus: Opal, Curalate, Sprinklr, Adobe Analytics, Google Analytics, Smartsheet.

What you get:

Our corporate office, located within the exciting new development of Legacy West in Plano, Texas, supports JCPenney stores and supply chain facilities nationwide. We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise. On-site campus amenities include health clinic, pharmacy, daycare and preschool, full cafeteria service, a 24-hour fitness center and free garage parking.

About JCPenney:

At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. As a company founded on the Golden Rule, our success is rooted in the belief that we treat everyone the way we would want to be treated. At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 98,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort.

Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. It’s a place that’s meant for you.

For more opportunities to join our team please visit our careers page.

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