VP of Restaurant Marketing

Responsibilities

• Develop, implement and participate in the overall branding and corporate identity initiatives of our brand and its restaurant concepts

• Develop and implement marketing plans including promotional calendars and programs, new product introductions and other marketing projects. Identify the customer base and their current and future needs; monitor the competition. Create compelling and effective marketing strategies, copy and content that is consistent with the brand voice.

• Negotiate all annual renewals.

• Oversee the smooth transition of Quarterly LTO and New Menu. Ensuring that the website, OLO and 3rd party has been updated.

• Responsible for all Social Media posts and collaboration. Including creating copy and creative content.

• Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed; provide information and commentary pertinent to deliberations; recommend options and courses of action; and implement directives

• Develop and manage marketing budgets. Monitor costs and budgets. Achieve financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances and initiating corrective actions.

• Develop sales forecasting and product branding plans.

• Conduct customer, brand and product research initiatives. Maintain relations with customers by organizing and developing specific customer-relations programs and determining company presence at conventions, annual meetings, trade associations, and seminars.

• Offer expert advice to develop innovative advertising, public relations, social media and events.

• Work with Franchise Sales team and other departments on brand initiatives

• Support new store openings with marketing needs, including outreach to local businesses, chamber of commerce, local media, local influencers. Create a buzz-worthy Grand Opening Marketing Plan.

• Manage agency partners, consultants, freelancers and other suppliers including contract negotiations and management. Negotiate with media partners to guarantee advantageous contracts

• Demonstrate excellent communication and interpersonal skills

• Supervise and manage the Marketing team. Responsible for hiring, training, workloads, schedules and meeting deadlines. Develop the staff by providing information, educational opportunities and experiential growth opportunities

• Spearhead efforts to increase SEO visibility. Possible overview of Company’s website and/or email marketing program to provide analytics review.

Job Type: Full-time

Pay: $115,000.00 - $150,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 10 hour shift
• Weekends as needed

Ability to Relocate:

• Woodland Hills, CA 91367: Relocate before starting work (Required)

Work Location: In person