Senior Product Marketing Manager

Jobot
Denver, CO Full Time
POSTED ON 5/23/2024 CLOSED ON 5/30/2024

What are the responsibilities and job description for the Senior Product Marketing Manager position at Jobot?

Job Details

This Jobot Job is hosted by: Taylor Thibodeau
Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume.
Salary: $100,000 - $130,000 per year

A bit about us:

My client is a SaaS provider for the healthcare industry.

Why join us?
  • Competitive compensation and benefits
  • Growth opportunities
  • Flexible work environment
  • Great company culture


Job Details

Essential Duties and Responsibilities:
To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Be the expert on market intelligence and the competitive landscape, understanding our competition's positioning.
  • Lead research efforts to understand customer segments, pain points, and preferences, while analyzing industry trends and competition.
  • Develop business cases in partnership with product managers to help inform investment decisions and revenue growth opportunities.
  • Gather and analyze customer feedback and data to improve products and influence development decisions.
  • Own, plan and manage product launches and releases, coordinating cross-functional implementation.
  • Document our buyer's process and drive sales and marketing process improvements based on insights, in order to better execute marketing campaigns to generate awareness and acquire customers.
  • Track and analyze key performance metrics related to the product adoption, customer satisfaction, and revenue growth, then own the read-out to the executive leadership team.
  • Develop marketing plans in collaboration with the marketing team to retain and acquire new customers.
  • Monitor competitors' activities, product offerings, and marketing strategies to identify opportunities and challenges for the products.

Education/Experience:
  • A minimum of 4 years of experience in product marketing, preferably in the SaaS industry.
  • Bachelor's degree, preferably in Marketing, Business, or related field. MBA is a plus.
  • Demonstrated success in developing and executing go-to-market strategies for SaaS products.
  • Strong analytical skills with the ability to derive insights from data.
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively with cross-functional teams and influence stakeholders.
  • Proven project management skills with a track record of meeting deadlines.
  • Familiarity with CRM, Market Automation and WebAnalytics tools
  • Experience using Product Analytics tools (e.g., Amplitude, Pendo), Collaboration and Project Management tools (e.g., Trello, Asana)
  • Familiarity with Customer Feedback and Survey tools (e.g., SurveyMonkey, Qualtrics)
  • Experience with Competitor Analysis tools (e.g., SEMrush, SimilarWeb) and Email Marketing platforms (e.g., Mailchimp, SendGrid).


Interested in hearing more? Easy Apply now by clicking the "Apply Now" button.

Salary : $100,000 - $130,000

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