Director Integrated Media

At Jockey, caring is our responsibility.  It’s the fabric of who we are and drives everything we do.  It drives us to listen, innovate, and improve.  To design thoughtfully.  To craft skillfully.  To give back wholeheartedly.  As a 147-year-old family-owned company recognized the world over for delivering feel-good comfort, our premium apparel is sold in more than 140 countries and our commitment to quality, innovation and customer service is legendary.

We believe that extraordinary service comes from the heart and is delivered by extraordinary individuals!  Is that you?

Jockey is seeking a Director of Integrated Media to join our Marketing team! 

This position will be responsible for driving Jockey’s media strategy, while supporting the execution of innovative and effective tactics across a mix of channels including, but not limited to: digital, paid social, television, online video, audio, retail media and performance channels to drive growth for the Jockey Brand.

This position will be located at our corporate headquarters in Kenosha, WI (between Chicago, IL and Milwaukee, WI area).

ESSENTIAL FUNCTIONS:

• Work closely with Data Science and Insights teams to develop performance measurement reporting and media mix modeling to demonstrate the impact of cross funnel activities through media.
• Influence and collaborate on channel-level media strategies based on marketing, audience, and consumer insights.
• Develop the media strategy for integrated marketing campaigns to support business goals.
• Collaborate with stakeholders and leadership to ensure that the most effective channel mix is implemented to achieve Jockey’s strategic business priorities.
• Ownership of upper funnel, brand and acquisition media budgets.  Set campaign metrics and goals, manage campaign analysis, and deliver data to key stakeholders, business unit leaders.
• Drive innovation by ensuring a test and learn mentality is applied to our media channels and delivering consistent optimization across channels to maximize performance.
• Support holistic brand calendar experience windows and communication strategy planning with cross functional team leaders from Product, Brand, Social, and business unit teams.
• Sets the media partnership vision and roadmap and leads the development of the partnership framework with priorities defined across measurement/analytics/learning, creative/content, and innovation.
• Lead/collaborate on campaign briefs that clearly articulate strategy, vision, and direction for our media partners. Present to internal partners, agency teams and others to expose new key learnings and recommendations.
• Participate in creative-lead activities, to ensure creative development aligns with media strategy and direction.
• Manage Marketing Operations, which includes overseeing project management, overall department workflow, accounting and reconciliation.

MINIMUM QUALIFICATIONS:

• Bachelor’s degree with areas of focus including Business, Marketing, Finance, or Communications.
• Proven success in using data insights and analytics to inform audiences, markets, and targeting to optimize campaign performance and drive acquisition.
• Ideal candidate will possess a deep level of understanding of online and offline media planning to define and rationalize the best channel mix to maximize the reach and impact against our different audiences.
• Thorough understanding of ad attribution, measurement, and tracking.
• 7 years proven ability to manage and develop a team as well as influence cross functional teams.  Strong leadership presence and communication skills; ability to translate vision into action.
• Strategic thinker, self-starter, and fast learner with ability to work in a fast-paced environment while prioritizing multiple projects and meeting time-sensitive goals and deliverables.
• Success in project management, organization, and budgeting skills with a high level of attention to detail. Experience developing and managing multi-million dollar paid media budgets.

In return for your expertise, JOCKEY offers a competitive and comprehensive flexible benefits package which includes Medical/Dental/Life/Vision, 401(k), educational support, paid Volunteerism program, fitness club discounts, onsite health & wellness programs, generous employee discounts, a business casual work environment, a challenging work environment, summer hours, and exciting career growth opportunities!