Executive Director, Sapphire Brand, Media and Advertising

JPMC Candidate Experience page
Wilmington, DE Full Time
POSTED ON 3/7/2024 CLOSED ON 4/4/2024

Job Posting for Executive Director, Sapphire Brand, Media and Advertising at JPMC Candidate Experience page

As the Executive Director of Chase Sapphire Brand, Media and Advertising, you will lead a team responsible for the strategy and execution of all brand, media and advertising activities for Sapphire Reserve and Sapphire Preferred For brand strategy, this means building a roadmap across visual identity, photography, brand guidelines, etc., and collaborating cross-functionally to bring the dream to life.  For media and advertising, this means creating a vision for game-changing creative and innovative media plans that will have measurable impact on the brand and business, and leading the internal and external teams to implement.

Job Responsibilities: 

  • Create a vision for paid creative strategy across the complete consumer journey of brand-building, action-driving, and experiential objectives.  Oversee and inspire a cross-functional team to execute on that vision. 
  • Evolve paid media channel strategy to balance efficiency and impact across full-funnel channels, including innovation and channel expansion
  • Develop and lead Sapphire’s paid media learning agenda and measurement strategy that demonstrates  ROI and continued growth
  • Define Sapphire’s branding roadmap, outlining a plan for brand evolution across visual system, photography, tone, etc. Oversee implementation across all marketing workstreams. 
  • Oversee a large media budgets, finance approvals, and drive budget efficiencies
  • Drive visibility and excitement for the work with senior leadership and other key stakeholders across the firm
  • Facilitate strong working relationships and open collaboration across cross-functional team, proactively solving roadblocks and navigating through challenges collectively.
  • Be a strong, engaged leader to a team of three, focused on continued guidance and career development. Be a culture-carrier on the team, infusing positivity, energy, and passion. 

Required qualifications, capabilities, and skills: 

  • Bachelor's Degree required, Master’s preferred
  • 10-12 years of relevant work experience
  • Background in brand marketing, advertising or media required
  • Be a self-starter, with proven ability to proactively translate high-level business objectives into break through brand, media and advertising strategies.
  • Collaborate effectively with diverse opinions across leadership and cross-functional teams (internal and external), while maintaining strong relationships and being a trusted team player
  • Communicate clearly and transparently across multiple teams and multiple levels in the organizations
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Salary.com Estimation for Executive Director, Sapphire Brand, Media and Advertising in Wilmington, DE
$213,219 to $264,414
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