What are the responsibilities and job description for the Paid Media Manager position at JumpCrew?
JumpCrew integrates sales and digital marketing to help clients grow brand awareness, leads, and revenue. JumpCrew is the perfect place for self-driven, dynamic people who want to learn and help businesses grow. If you take an entrepreneurial approach to problem-solving, work well in a high-growth, fast-paced environment, and are brave enough to not wear a seat belt in a rocket ship so you can lean closer to the stars; then JumpCrew could be the place for you!
Job Summary
JumpCrew is currently hiring a Paid Media Manager to join our Military Brands marketing team. This role will report to the Director of Demand Generation.
Responsibilities
- Develop and execute Paid Search and Social strategies to drive brand awareness, increase leads/sales and maximize ROI for our clients, including but not limited to account audits, restructures, and optimizations.
- Lead budget forecasting and recommendations by channel (i.e Google vs Facebook vs Bing). Be the primary contact leading reporting calls, QBRs and delivering against our brand strategy.
- Build campaigns in Google Ads, Bing, Facebook, and other paid search and social platforms and optimize them on an ongoing basis.
- Partner with SEO, Content, Email, Social Media and Sales teams to hit collective goals.
- Train junior team members on Paid Search and Social strategies and tactics. This should cover the best practices first and then go beyond.
- Be the company advocate for Paid Search and Social by finding, building and sharing training materials with the entire organization.
- Find and test new tools to add to our digital marketing tool box with a focus on paid search and social.
- Communicate to the management team weekly progress on all paid Search and Social campaigns and provide insights that highlight the story behind the data.
- Stay updated on the latest innovations, tools, and techniques via popular Paid Search and Social blogs and channels.
- Build out and deliver internal reports.
Qualifications
- 5 years of experience in a Paid Search and Social role.
- Proven expertise in using data and analytics to develop strategies and form action plans.
- Master-level experience with budget forecasting using historical, keyword, seasonal and other types of data to help define client budgets that will lead to ROI by specific channel (i.e Google vs Facebook vs Bing).
- Strategic thought leadership and strong communication skills with a comfort in crafting and delivering presentations using Excel, Powerpoint, Word, and/or Keynote.
- Highly organized with excellent attention to detail.
- Strong project management and organizational skills and highly organized.
- Great attitude and a desire to teach and learn.
- Self-starter who dislikes being micromanaged.
- Search agency experience is a plus.
- Experience with CRM platforms is a plus.
- Certified in Google Ads (Preferred) or Facebook.
- Experience using scripts to automate paid search and social tasks and campaigns.
- Experience running A/B landing page tests using Optimizely or something equivalent Experience managing multiple junior team members a plus.
- Knowledge of SEO strategies and best practices.
Additional Information
- Location: Remote
- Competitive compensation
- Unlimited PTO plan
- 9 company holidays
- Healthcare benefits
- 401k
- Learning and career growth opportunities
- In-house kitchen with coffee
- Regular company outings - lunch and happy hours!
About JumpCrew
JumpCrew uses their Full Funnel product to integrate digital marketing with sales to accelerate their client’s business growth. They leverage this expertise to also acquire and digitally transform publishers. JumpCrew’s solutions combine technology with a human touch. The company works with a growing roster of clients in publishing, healthcare, automotive, media, and technology to help them build awareness, increase leads, and convert sales. The company is headquartered in Nashville, TN. JumpCrew has been recognized as the #1 best small company to work for in Nashville (2017), one of the best places to work in Nashville (2018 & 2019) according to the Tennessean and is one of Crunchbase’s 50 hot startups. For more information, visit https://jumpcrew.com/.