What are the responsibilities and job description for the Influencer Manager (Hybrid Schedule) position at Just Play?
Title: Influencer Manager
Location: Greater Philadelphia Area or Greater Los Angeles Area
Position Summary
Industry leading children’s consumer goods company is seeking an Influencer Manager who can implement and oversee influencer marketing campaigns to increase brand visibility and engagement on social media platforms. This role involves developing, executing, and evaluating campaigns that leverage influencer partnerships. The Influencer Manager's job is to create and execute influencer marketing campaigns. These campaigns aim to increase brand awareness, engagement, and conversions. To do this, the manager works closely with influencers and social media platforms. They find suitable influencers for each campaign and negotiate deals that benefit everyone involved. The manager also tracks and analyzes campaign success, adjusts strategies as needed, and reports back to senior management.
To be successful in this role, the ideal candidate will keep up with the latest trends and best practices to ensure campaigns are effective and innovative.
Key Duties And Responsibilities
Location: Greater Philadelphia Area or Greater Los Angeles Area
Position Summary
Industry leading children’s consumer goods company is seeking an Influencer Manager who can implement and oversee influencer marketing campaigns to increase brand visibility and engagement on social media platforms. This role involves developing, executing, and evaluating campaigns that leverage influencer partnerships. The Influencer Manager's job is to create and execute influencer marketing campaigns. These campaigns aim to increase brand awareness, engagement, and conversions. To do this, the manager works closely with influencers and social media platforms. They find suitable influencers for each campaign and negotiate deals that benefit everyone involved. The manager also tracks and analyzes campaign success, adjusts strategies as needed, and reports back to senior management.
To be successful in this role, the ideal candidate will keep up with the latest trends and best practices to ensure campaigns are effective and innovative.
Key Duties And Responsibilities
- Lead influencer marketing strategies and campaigns from ideation through execution to achieve overall marketing goals.
- Identify and engage with influencers who align with our target audience and brand values.
- Responsibilities include handling influencer partnerships, contract negotiations, content planning, and feedback provision.
- Provide regular reports on campaign performance, including metrics such as engagement, reach, and ROI.
- Work with cross-functional teams, such as social media, creative, and PR, to establish cohesive and successful campaigns.
- Stay informed about industry trends and best practices in influencer marketing.
- Monitor financial resources and ensure efficient implementation of campaigns within established budgetary limits.
- BA/BS degree in Marketing, Communications, or a related field
- 4 years’ experience in influencer management.
- Prior experience as an Influencer Manager or in a similar position leading and executing influencer campaigns within CPG.
- Thorough knowledge of social media platforms and their optimal techniques.
- Thorough understanding of influencer marketing strategies and techniques.
- Strong communication and negotiation abilities.
- Skills in data analysis and providing insights to inform campaign optimization.
- Creative mindset and strong project management skills.
- Individuals with experience in successful influencer marketing campaigns are encouraged to apply for this exciting opportunity.
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