What are the responsibilities and job description for the Ad Ops Analyst position at Kargo?
Kargo unites the world's leading brands and premium publishers on mobile devices using innovative creative ad formats. At Kargo, we're all about bringing together the best of the best with a spark of creativity to stand out from the crowd. The same is true for our employees. What makes Kargo and each Kargo team member exceptional makes our company special. Kargo believes differences should be celebrated and is committed to diversity in the workplace. As an Equal Opportunity employer, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, national origin, protected veteran status, disability or other legally protected status. Individuals with disabilities are provided reasonable accommodation to participate in the job application process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Kargo is 200 employees strong across offices in New York City, Chicago, Dallas, Los Angeles, Sydney, and Auckland. But we’re not stopping there, so stay tuned as we expand our map and our team
For more information, visit Kargo at www.kargo.com or follow Kargo on Instagram (@kargomobile), Twitter (@kargo) and LinkedIn (Kargo).
Summary of Job’s Purpose:
The Ad Ops Analyst is a member of the campaign management team, which provides services to our clients and ad sales through campaign management, delivery management, performance optimizations, creative troubleshooting, and programmatic channel management. Campaign Associates will be responsible for the implementation of online advertising campaigns across Kargo including setup, QA, and launch of mobile direct and programmatic ad campaigns. You will work with both internal teams and external parties to ensure campaign delivery objectives are met. You will have knowledge of ad serving systems and a passion for new and emerging technologies. You will also have a collaborative and “can do'' attitude to help interface with our Analytics and Media team and deliver exceptional media solutions.
The Position:
- Perform pre-launch activities, including: campaign builds, site list adjustments, ad tag generation, and other tasks as assigned by Director
- QA new launches as part of a rotation on the Campaign Management team
- Own pacing & delivery of campaigns (direct and programmatic) as assigned by Director
- Accurate campaign setup and on-time launch; maintain proper budgeting within ad servers to limit leakage or over-run revenue
- Communicate with Sales Planning team when campaigns are under-pacing, to secure additional inventory
- Work with Client Services Manager to optimize campaign performance against client KPIs and communicate when faced with campaign pacing issues
- Provide 1st & 3rd party reports on scheduled or ad hoc basis
- QA line items to ensure proper set up, ensuring various types of creative tags and pixels are properly trafficked within Ad Manager 360
- Ability to troubleshoot issues independently before escalating to next level such as PMP scaling, targeting, and impression/click tracking
- Submit troubleshooting tickets within selected ticketing management system
- Update campaign trackers (per cadence established by Director) with correct campaign/placement/line item information and 3rd party delivery
- Work across regions and within team to complete projects as assigned by Director
The Requirements:
- 1-3 years of online advertising experience
- Attention to detail & top notch organizational skills
- Self starter, fast learner
- Experience working with Ad Manager 360, RTB, DSP’s, SSP’s, ad exchanges, ad servers, data partners and/or or other optimization platforms is a plus
- Ability to build excellent rapport with internal and external stakeholders
- Experience in Excel and MS Office, including pivot tables, chart-making, and manipulation of large data sets.
- Proven communication, questioning, and listening skills in formal and informal settings
- Effective time management skills – ability to prioritize and meet deadlines
- Comfort with fast-paced, dynamic working environment with shifting priorities
- Direct-sold and programmatic mobile advertising experience
The Recognition:
Kargo and Kargo leadership are regularly recognized for the company’s growth and achievements, including:
- Three MMA Smarties (2018)
- AdWeek Innovative Mobile Ad Player (2017)
- Best Places to Work in NYC (2017)
- Business Insider Hottest Pre-IPO Ad Tech Startups (2016),
- Deloitte Technology Fast 500 (2016)
- Entrepreneur of the Year (2016)
