What are the responsibilities and job description for the Product Marketing Manager position at KAYAK?
KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world’s leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car, cruise, or vacation package. We’re also transforming the in-travel experience with our app and new accommodation software. For more information, visit www.KAYAK.com.
As an employee of KAYAK, you will be part of a global network that includes OpenTable and KAYAK's portfolio of metasearch brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. Many employees are dedicated to one brand, but we all have the benefit of using each others strengths and insights. Together, we're able to help people experience the world through dining and travel.
In this role, you will:
- Lead go-to-market (GTM) strategy, covering product positioning and messaging, product launch strategies / rollout, and external and internal product-related communications
- Create and manage marketing assets and collateral, including landing pages, feature descriptions, sales pitches, and white papers / thought leadership
- Develop and maintain research on buyer and end-user (traveler) personas and lead efforts to segment our target audience to influence the product roadmap
- Build a repository of competitive and industry research to inform product positioning
- Partner closely with:
- Product, to support product launches and to shape the product strategy and roadmap
- Sales, to support sales pitches to potential customers
- Communications, to roll-out external and internal communications related to K4B
- Marketing, to align K4B’s messaging with KAYAK’s overall brand positioning
- Engineering, to support customer onboarding and training
Please apply if:
- You have a proven ability to research and understand the needs and wants of both buyers and end users
- You have specific experience in SaaS marketing, including experiences in developing product positioning, creating collateral, supporting product strategy, and advocating for both buyers and users’ needs
- You understand how to align product opportunities with business goals and support that with thoughtful decisions and excellent communication
- You collaborate well with team members from all levels of the business, across time zones, in ambiguous situations - particularly from Product, Engineering, and Marketing
- You can manage multiple projects simultaneously and drive teams to meeting deadlines
- You're proficient in numbers and passionate about how data enables focus
- You are a regular traveler and know first-hand the challenges our users encounter when booking travel. Corporate travel experience is a plus.
- BS/BA required, MBA or similar experience a plus
Benefits and Perks
- 6 weeks paid vacation
- Day off on your birthday
- Generous retirement plans
- Annual education budget *
- Free lunch catering three days per week
- Public transportation subsidies *
- Free German classes *
- Free Yoga classes *
- Free massages from Wellnow *
- No stupid meetings
- Drinks, coffee, snacks, games etc
- Regular team events and volunteering opportunities
- Sport teams (Football, Volleyball, Basketball)
- Flexible hours
- In-house gym facilities
- Universal paid parental leave
(*paused due to COVID)
Diversity and Inclusion at KAYAK
We aspire to have a workplace that reflects all of the diverse communities we serve. We know that when we have diverse teams we produce more creative ideas, products, and better outcomes for our team members. OpenTable/KAYAK is proud to be an Equal Opportunity Employer and we welcome and encourage candidates from all backgrounds and experiences to apply for roles on our team. Whoever you are, just be you.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
#LI-RB1