Professional southern

Southern Europe Professional Omnichannel Lead-2407017307W

Description

We are looking for a Professional Marketing (HCP) Omni-Channel Lead to join our Marketing Team and help us push forward our HCP, digital-first vision! Working within the Marketing Team you will drive our transformation agenda in professional marketing across our Cluster.

You will be leading HCP Omni-Channel, working closely with the local Southern European teams and being a key partner of the Regional (EMEA) and Global marketing teams.

Who We Are

At Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers.

With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage and have brilliant opportunities waiting for you! Join us in shaping our future and yours.

What will you do

Key Responsibilities

Build Southern Europe Omni-Channel Professional Strategy including route to market.

• Build an omni-channel professional strategy including prioritization of HCP targets and brands, and optimal route to market based on HCP data and Professional marketing guidelines.
• Build the 3-year Business Plan for Southern Europe markets and funding. Keep evolving the model based on the latest knowledge and industry expertise.
• Champion digital as a key touchpoint for HCPs and drives omni-channel agenda.
• Partner with Global, Regional and Cluster Brand Development teams to define and craft the professional marketing strategy for their brands including any innovation, clinical studies, and scientific information.

Lead the consistent implementation of Professional Marketing Strategy

• Partner with local markets to help them transform their professional marketing models, drive consistent execution of 3-year Operating Model, and ignite new business opportunities behind HCP translating them into value-adding propositions.
• Influence and collaborate with cross-functional teams including Marketing, Brand Activation, Commercial, Medical, Regulatory, IT and Business Insights.
• Lead pilot projects for the Cluster in partnership with a lead market and scale to other countries, driving agility in execution.
• Establish and build on HCP engagement.
• Drive HCP engagement across Southern Europe cluster countries building strong network with key opinion leaders, associations, and societies and monitoring industry developments impacting business.
• Collaborate with global and local Professional teams to work with these KOLs for speaker programs, digital content, PR activities, and advisory boards.

Drive Professional Marketing Intelligence and Compliance

• Build processes and capabilities that put the HCP at the center of our strategies and plans.
• Support brand teams with market research activities involving HCPs
• Define and standardize omni-channel critical metrics across the cluster and ensure robust reporting.
• Compliance : Ensure systems are in place to ensure compliance with Regulatory Authority and corporate requirements and HCC requirements.

Leadership

Develop and mentor team and upskill broader organization on HCP marketing.

Qualifications

What we are looking for

Education

• Degree in Pharmacy or other medical sciences, or closely related specialty.
• Post-graduate education or equivalent experience in health care markets and / or business administration is desirable.

Required experience

• 10 years mix of Consumer, Pharma and / or OTC experience.
• Experience from a multi-national or regional company in preferably FMCG.
• Experience in medical detailing / professional communication
• Digital experience in developing and implementing campaigns.
• Agency management experience

Skills Required

• English proficiency is required (other languages a plus)
• Experience in working with medical detailing / professional communication, tools and metrics
• Proven track record in developing omnichannel strategy & put it into excellence in execution and performance.
• Digital Experience (persona, content, campaign development, metrics)
• Strong eye for business and P&L understanding to determine implications of marketing.
• Able to lead and influence without direct authority and handle a high-level of complexity.
• Strong strategic mindset
• Social skills and collaborative style, able to work with multiple partners simultaneously and drive action and results.

Others highly valued skills

• Comfortable with ambiguity. Able to bring new ideas to the table and build new capabilities.
• Strong analytical capabilities to extract concrete insights from data and deliver recommendations.
• Experience in new communication development and working with agencies.
• Proactive & Self confident
• High Ethical standards & follows JnJ Credo
• Great communicator, written and verbal.
• Excellent project management skills
• Validated track-record of coaching, mentoring, and developing talent.
• Strong analytical and problem-solving skills
• Standard computer skills such as Excel, Powerpoint, Word, etc.
• Project management tools is a plus
• Market data providers such as HMR, IQVIA and Nielsen

What’s In It For You

• Competitive Benefit Package
• Learning & Development Opportunities
• Employee Resource Groups
• Medical insurance
• Life insurance
• Pension plan
• Flexible work
• Canteen
• Gym4less
• Wellness program

Last updated : 2024-06-11