Marketing Specialist

Job Title: Marketing Specialist

Department: Advancement

Reports to: Chief Advancement Officer

FLSA Status: Non-Exempt Hourly

Date: May 3, 2024

Remote: No

Summary: The Marketing Specialist, through faithful service to accomplish the mission of Kuyper College, is responsible for developing innovative marketing programs for our Advancement and Admissions departments.

Essential duties and responsibilities include but are not limited to:

Advancement

 Develop comprehensive marketing strategies to enhance the college’s visibility and reputation

 Create engaging content for various marketing channels, including social media, college webite, email campaigns, and print materials

 Manage the social media presence, including content creation scheduling and engagement

 Collaborate with Admissions, Academic departments, and other stakeholders to ensure cohesive messaging and branding across all marketing materials

 Conduct market research and analysis to identify trends, opportunities, and areas for improvement

 Monitor and analyze key performance metrics to assess the effectiveness of marketing initiatives and make data-driven recommendations for improvement

 Stay abreast of industry trends, best practices, and emerging marketing and higher education technologies

 Other duties as assigned

Admissions

 Work with Admissions to develop admissions-specific marketing materials, including viewbooks, application guides, acceptance packets, and financial aid information

 Collaborate closely with the admissions department to align recruitment efforts with enrollment goals and admissions processes

 Provide support and resources to admissions counselors as needed.

 Other duties as assigned

Education and/or experience

 Bachelor’s degree in Marketing, Communications, Public Relations, or a related field preferred

 Able to demonstrate strong written and verbal communication skills, with the ability to craft compelling messages for diverse audiences

 Proficiency in digital marketing tools and platforms, including social media management, email marketing, and web analytics

 Ideal candidates will have experience and fluency in the Adobe Suite of products, specifically InDesign, and Illustrator, and knowledge of Canva

 Creative thinking and problem-solving abilities, with a keen eye for design and attention to detail

 Ability to work effectively as part of a collaborative team and independently

Interested applicants should provide a resume and cover letter to hrapplications@kuyper.edu

Thank you for your interest in Kuyper College

Job Type: Full-time

Pay: $20.00 per hour

Experience:

• Marketing: 2 years (Required)

Ability to Commute:

• Grand Rapids, MI 49525 (Preferred)

Ability to Relocate:

• Grand Rapids, MI 49525: Relocate before starting work (Preferred)

Work Location: In person

Salary : $20