Mgr - Marketing

Title: Manager, SkinCeuticals SkinLab Business Development Marketing, SkinCeuticals US

Division: L’Oreal Dermatological Beauty

Location: New York, NY

Reports to: Dir – Marketing, SkinCeuticals

At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.

The manager of Business Development Marketing is a key member of the SkinCeuticals US marketing team with a focus on the brand’s latest retail concept, SkinCeuticals SkinLab.

With over 10 state-of-the-art locations, our SkinLab partnerships are Physician/Brand collaborated MedSpa-esq locations in top markets across the country. Our mission at SkinCeuticals SkinLab™ is to take the guesswork out of finding the best skin care solutions for expert results you want.

At SkinLab, we bring a holistic approach to skin care – combining advanced diagnostics, signature aesthetic treatments, and state-of-the-art skincare, all personalized for your unique needs and all in collaboration with our esteemed doctors.

This role will lead all marketing initiatives for SkinCeuticals SkinLabs, and work closely with the Director of Retail & Business Development Marketing and VP of SkinLab Business Development to develop and execute marketing plans to grow and scale the SkinLab concept and customers through a range of strategic priorities and liaises closely with cross-functional teams including: brand marketing, sales, digital/e-commerce teams, retail team, PR/social, medical affairs, education and training to accomplish the program objectives. S/he will manage the marketing strategy for the Skinceuticals SkinLab program. S/he is responsible for the development and implementation of monthly 360 marketing plans both online and offline which corresponds to the goal of the physician partner, along with the marketing panier including new product launches, and overall program growth. This role is a hybrid of marketing and sales, requiring you to work closely with the business development sales team building relationships with doctors and support staff to develop and launch SkinLab locations, marketing initiatives, events, and product launches to drive the overall success of the business. The ideal candidate will be a self-starter possessing a high level of energy, an entrepreneurial spirit, and demonstrated problem solving abilities. Existing skincare knowledge and retail experience or a high level of interest in this métier is key to success.

RESPONSIBILITIES:

MARKETING

• Develop and implement a 360-marketing strategy to build, launch, and sustain the SkinLab retail program.
• Develop exclusive SkinLab marketing plans for new product launches and animations
• Launch and maintain eCommerce drivers and implement full year support strategy
• Create sales driving marketing assets exclusive to the SkinLab partners
• National and regional new patient acquisition campaigns for SkinLabs
• Collaborate with cross-functional teams including education/training, brand marketing, digital, eCommerce, social media, and sales to develop an exclusive SkinLab plan
• Create new product strategies, including positioning, advertising, and merchandising
• Develop and implement a long-term growth and promotional strategy through marketing, digital, media, .com, PR, social media, and event planning

RETAIL

• Develop SkinCeuticals SkinLab™ concept, design, consumer insights, and business plan – on average 6-10 per year
• Manage opening of SkinLab™ locations including but not limited to real estate, space inquiry, build out, PnL, launch plan and event
• Develop SkinLab retail strategy, planogram, and merchandising materials, in line with the overall brand retail vision.

BUDGET/SALES MANAGEMENT

• In partnership with Director responsible for sales forecasting and promotional strategy both online and offline for all SkinLabs
• In partnership with Director, evaluate SkinLab business launch & growth through the analysis of sales patterns and treatment purchases
• In partnership with Director, manage A&P/CAPEX budget and P&L for SkinCeuticals SkinLab™ program

PEOPLE MANAGEMENT

• Collaborate closely with marketing team, business development team and field sales leadership team
• Collaborate and build relationships with SkinLab doctors and support staff
• Based on role scope, potential for intern management is possible

NECESSARY SKILLS:

• 3-5 years experience
• Results-oriented team player
• Strong work ethic
• People-oriented, strong collaborator and manager
• Entrepreneurial, self-starter
• Excellent organizational skills and attention to detail
• Excellent written and verbal communication skills
• Ability to work independently and handle multiple projects simultaneously
• Strong appreciation of skincare métier and technology

Some travel required

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range: $98200-$137500 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.