What are the responsibilities and job description for the SEO Manager position at La Sierra University?
Job Description
The SEO (Search Engine Optimization) Manager ensures that the university website is optimized to achieve high-page ranking in organic/paid searches relevant to achieving the university's goals. He or she works closely with the webmaster and with other members of the Communication and Integrated Marketing team. The SEO Manager provides useful testing and analytics for website improvement, and also develops and edits web pages on an ongoing basis. He or she handles a wide variety of responsibilities such as web analytics, UTM tags link building, and keyword strategy, and is part of a team doing web marketing and web content strategy.
Duties and responsibilities:
Competency:
Incumbent will be assigned extended multiple projects that must be completed within a set timeframe. Must be a self-motivated, detailed-oriented person with exceptional organizational, verbal, written, and planning skills with ability to meet deadlines. Incumbent must be able to work in a team environment demonstrating flexibility and ability to work in a group as well as independently. Expertise in A/B and other testing methods.
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education/Experience:
Bachelor's degree (B.A. or B.S.) from four-year college or university in Communication, Graphic Design, Web Design, marketing, or computer science preferred but not required. Two years related experience in website creation and maintenance is required.
Computer Skills:
To perform this job successfully, the Incumbent must have strong technical skills for carrying out SEO using tools such as Moz Pro, Screaming Frog crawler, and Splunk. Incumbent must be proficient at web analytics including Google Analytics, Google Tag Manager, and Facebook Business. He/she must have demonstrated ability to use tools for creating websites Using HTML, CSS, JavaScript, and PHP (a plus); ability to create visually appealing web pages using design templates or developing new templates; strong skills in writing for the web; and ability to generate reports using Microsoft Excel or Google Spreadsheets. Knowledge of the TYPO3 content management and WordPress is a plus, while the ability to learn it in a short period of time is essential.
Language Ability:
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public (good customer relation skills).
Math Ability:
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret various types of graphs.
Reasoning Ability:
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Supervisory Responsibilities:
None
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is somewhat exposed to risk of electrical shock. The employee is occasionally exposed to wet or humid conditions (non-weather); The noise level in the work environment is usually moderate.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee must regularly lift and /or move up to 10 pounds, frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus. While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee is frequently required to sit; reach with hands and arms and stoop, kneel, crouch, or crawl. The employee is occasionally required to stand; walk and climb or balance and must be able to work in a windowless environment.
The SEO (Search Engine Optimization) Manager ensures that the university website is optimized to achieve high-page ranking in organic/paid searches relevant to achieving the university's goals. He or she works closely with the webmaster and with other members of the Communication and Integrated Marketing team. The SEO Manager provides useful testing and analytics for website improvement, and also develops and edits web pages on an ongoing basis. He or she handles a wide variety of responsibilities such as web analytics, UTM tags link building, and keyword strategy, and is part of a team doing web marketing and web content strategy.
Duties and responsibilities:
- Use tools such as Moz Pro, Screaming Frog crawler, and Splunk regularly to identify web areas needing improvement and optimization.
- Review technical SEO, recommend and fix SEO issues.
- Provide continuous improvement for the website by fixing broken links, doing robust keyword research, creating links, use UTM tags for landing pages, recommending content to increase user engagement, and other activities.
- In consultation with the webmaster, generate a system for meaningful, goal-oriented analytics, carry it out regularly, and create reports that lead to actionable improvements in web traffic.
- In consultation with the director of marketing, work to ensure that content, design, social media, and pay-per-click marketing are aligned to produce best webpage results.
- Manage offsite and onsite website optimization projects and report on their performance.
- Help the director of marketing to identify our student personas to better target identified audiences.
- Monitor redirects, click rate, bounce rate, and other key performance indicators.
- Optimize website content, landing pages, and paid search copy.
- Stay up to date with the latest SEO and digital marketing trends and best practices.
- Receive requests for web updates and handle them as quickly as possible.
- Work with the webmaster, web publishers and/or department staff to build new web pages, custom landing pages, and microsites to meet the department's goals.
- Handle other duties at the direction of the w
Competency:
Incumbent will be assigned extended multiple projects that must be completed within a set timeframe. Must be a self-motivated, detailed-oriented person with exceptional organizational, verbal, written, and planning skills with ability to meet deadlines. Incumbent must be able to work in a team environment demonstrating flexibility and ability to work in a group as well as independently. Expertise in A/B and other testing methods.
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education/Experience:
Bachelor's degree (B.A. or B.S.) from four-year college or university in Communication, Graphic Design, Web Design, marketing, or computer science preferred but not required. Two years related experience in website creation and maintenance is required.
Computer Skills:
To perform this job successfully, the Incumbent must have strong technical skills for carrying out SEO using tools such as Moz Pro, Screaming Frog crawler, and Splunk. Incumbent must be proficient at web analytics including Google Analytics, Google Tag Manager, and Facebook Business. He/she must have demonstrated ability to use tools for creating websites Using HTML, CSS, JavaScript, and PHP (a plus); ability to create visually appealing web pages using design templates or developing new templates; strong skills in writing for the web; and ability to generate reports using Microsoft Excel or Google Spreadsheets. Knowledge of the TYPO3 content management and WordPress is a plus, while the ability to learn it in a short period of time is essential.
Language Ability:
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public (good customer relation skills).
Math Ability:
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret various types of graphs.
Reasoning Ability:
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Supervisory Responsibilities:
None
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is somewhat exposed to risk of electrical shock. The employee is occasionally exposed to wet or humid conditions (non-weather); The noise level in the work environment is usually moderate.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee must regularly lift and /or move up to 10 pounds, frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus. While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee is frequently required to sit; reach with hands and arms and stoop, kneel, crouch, or crawl. The employee is occasionally required to stand; walk and climb or balance and must be able to work in a windowless environment.
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