What are the responsibilities and job description for the Senior Marketing Executive position at Labcorp?
Recognized as one of Forbes 2021 World's Best Employers and named to Fast Company magazine's list of 2021 Most Innovative Companies, Labcorp is seeking to hire a Senior Marketing Executive (Sales Executive) to help identify and shape opportunities for our newly formed Health System Operating Division. The territory for this position will cover Detroit MI or Milwaukee WI.
This is a unique opportunity to join a new division focused on growth in our largest strategic partnership. As a direct sales contributor, you'll find a rewarding role that allows you the ability to directly affect the patient, providers, and the growth of your Division. This role is a key focus for the success of the Health System Operating Division.
The SME (senior marketing executive) will secure new business by selling laboratory testing services and solutions to healthcare professionals. The focus is securing new business across multiple specialties via the implementation and development of key strategic initiatives, business opportunities and relationships in the healthcare community. This is an outside sales role focused daily on looking for new clients and division growth. Do you enjoy cold calling, thinking outside the box, and finding a way? If so, this could be the role for you!
Essential duties & responsibilities:
- Drive new business and organize an annual book of upsell business, while meeting and exceeding sales growth goals in the assigned territory. Achieve long and short-term sales objectives by providing specialty solutions
- Serve as a subject matter expert and champion of Labcorp's expansive list of testing solutions for customers and prospective clients
- Create effective customer relationships. Make in-person visits to clients on a regular basis to provide ongoing customer support, education on focus products, and market updates for the current customer base using sales analytics and insights
- Act as a liaison between the client and Labcorp. Collaborate, communicate and actively contribute to new business opportunities with LabCorp Clinical Sales counterparts
- Keep current with the competition's products, service offerings, and activity
- Stay updated on new products, clinical guidelines, new developments in the industry & research trends
- Use market data, sales analytics, and insights to make sales decisions and spot new business opportunities
- Provide updates to senior leadership on key strategic initiatives and new business opportunities
- Establish and maintain effective working relationships with all company support departments internally
- Effectively manage travel logistics to maximize sales productivity
- Attend local and national professional trade shows and events as requested
- Update all relevant customer account information into Salesforce.com
- Cold call and build a sales pipeline that will provide ongoing revenue goal achievement
- Accurately forecast and maintain a sales funnel of new opportunities in line with a 90-day quota
- Collaborate closely with team members to retain a current book of business
- Perform in-services, training, and implementation with pertinent personnel and physician staff
- Collaborate and actively contribute to new business opportunities with LCA counterparts
Requirements:
- Bachelor's degree is preferred
- Previous sales experience in Medical Device/Diagnostics required; preferably 3 years
- 8 years of business experience preferred
- Strong consultative selling (hunting) and closing skills
- Previous clinical laboratory or diagnostics sales experience is highly desired
- Ability to collaborate closely with sales and operations teams to grow the business
- Ability to understand complex scientific literature and use clinical data as a selling factor
- Strong communication skills; both written and verbal
- Excellent time management and organization skills
- Proficiency in EMR, EHR, Epic, Cerner, or IT infrastructure preferred
- Proficient in Microsoft Office including Word, PowerPoint & Excel, Salesforce.com
- Ability to travel overnight as needed
- Must have a valid driver's license and clean driving record
Labcorp is proud to be an Equal Opportunity Employer:
As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. We encourage all to apply.
For more information about how we collect and store your personal data, please see our Privacy Statement (https://www.labcorp.com/hipaa-privacy/web-privacy-policy) .
This is a unique opportunity to join a new division focused on growth in our largest strategic partnership. As a direct sales contributor, you'll find a rewarding role that allows you the ability to directly affect the patient, providers, and the growth of your Division. This role is a key focus for the success of the Health System Operating Division.
The SME (senior marketing executive) will secure new business by selling laboratory testing services and solutions to healthcare professionals. The focus is securing new business across multiple specialties via the implementation and development of key strategic initiatives, business opportunities and relationships in the healthcare community. This is an outside sales role focused daily on looking for new clients and division growth. Do you enjoy cold calling, thinking outside the box, and finding a way? If so, this could be the role for you!
Essential duties & responsibilities:
- Drive new business and organize an annual book of upsell business, while meeting and exceeding sales growth goals in the assigned territory. Achieve long and short-term sales objectives by providing specialty solutions
- Serve as a subject matter expert and champion of Labcorp's expansive list of testing solutions for customers and prospective clients
- Create effective customer relationships. Make in-person visits to clients on a regular basis to provide ongoing customer support, education on focus products, and market updates for the current customer base using sales analytics and insights
- Act as a liaison between the client and Labcorp. Collaborate, communicate and actively contribute to new business opportunities with LabCorp Clinical Sales counterparts
- Keep current with the competition's products, service offerings, and activity
- Stay updated on new products, clinical guidelines, new developments in the industry & research trends
- Use market data, sales analytics, and insights to make sales decisions and spot new business opportunities
- Provide updates to senior leadership on key strategic initiatives and new business opportunities
- Establish and maintain effective working relationships with all company support departments internally
- Effectively manage travel logistics to maximize sales productivity
- Attend local and national professional trade shows and events as requested
- Update all relevant customer account information into Salesforce.com
- Cold call and build a sales pipeline that will provide ongoing revenue goal achievement
- Accurately forecast and maintain a sales funnel of new opportunities in line with a 90-day quota
- Collaborate closely with team members to retain a current book of business
- Perform in-services, training, and implementation with pertinent personnel and physician staff
- Collaborate and actively contribute to new business opportunities with LCA counterparts
Requirements:
- Bachelor's degree is preferred
- Previous sales experience in Medical Device/Diagnostics required; preferably 3 years
- 8 years of business experience preferred
- Strong consultative selling (hunting) and closing skills
- Previous clinical laboratory or diagnostics sales experience is highly desired
- Ability to collaborate closely with sales and operations teams to grow the business
- Ability to understand complex scientific literature and use clinical data as a selling factor
- Strong communication skills; both written and verbal
- Excellent time management and organization skills
- Proficiency in EMR, EHR, Epic, Cerner, or IT infrastructure preferred
- Proficient in Microsoft Office including Word, PowerPoint & Excel, Salesforce.com
- Ability to travel overnight as needed
- Must have a valid driver's license and clean driving record
Labcorp is proud to be an Equal Opportunity Employer:
As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. We encourage all to apply.
For more information about how we collect and store your personal data, please see our Privacy Statement (https://www.labcorp.com/hipaa-privacy/web-privacy-policy) .
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