Digital Marketing & Content Manager

Lamark is seeking a Digital Marketing & Content Manager to join our growing agency. The ideal candidate will work with clients, strategists and digital specialists to create high-engagement digital and communication programs that build brands and drive results. It encompasses strategy and guidance for content marketing, social, web and digital marketing campaigns.

Experience needed:

• Understanding of cross-channel and content marketing
• Strategic mindset and understanding of what moves the needle across digital channels
• Strong communication, writing and creativity
• Copywriting and organic social media management experience
• Understanding of digital platforms and measurement tools
• Consultative and collaborative approach
• Understanding of B2C demand generation and B2B lead generation
• Experience with Account-Based Marketing (ABM) a plus
• Ability to analyze a situation and construct prescriptive strategies and recommendations
• Partnering skills in working with clients and internal teams
• Prefer 3 years working in an agency or in-house marketing environment

This position reports to the VP, Strategy but will also collaborate and consult with team members from across the agency.

Responsibilities:

• Create engaging content and cross-channel strategies and presentations for select clients
• Undertake projects such as content auditing, pitch deck support, audience research, etc.
• Provide creative ideas and plans to activate brands across digital channels such as social, organic search, video/YouTube, etc.
• Develop product and service content or cross-channel campaigns
• Work with the strategy team on personas and journey mapping
• Create content and/or work with writers/designers on content such as landing pages, posts, e-books, white papers, videos, testimonials, etc.
• Create advertising concepts & messaging that is on brand and drives brand recognition and conversion
• Work closely with creative team & provide high-level design direction within writing
• Opportunity to work on influencer and UCG content

About Lamark

Lamark Media is an integrated digital marketing agency driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for our clients and strategic partners. Lamark’s methodology is to create custom omni-channel strategies that leverage the power of digital marketing, which can be measured, optimized and scaled for long-term success.

The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth.

Our mission is to create value for others, as well as growth opportunity for our teams. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve. Headquartered in Boca Raton, Florida, Lamark also has offices in Ohio, Texas, Romania, and many of our associates also work in virtual settings.

About The Position

This position offers competitive pay commensurate with experience, along with exceptional benefits. The position is remote and compatible with WFH arrangements.

Professional Requirements

• Excellent verbal and written communication skills
• Strong analytical and problem-solving skills
• Ability to prioritize tasks and meet deadlines
• Strong presentation skills
• Excellent time management and organizational skills
• Ability to work in a fast-paced and changing environment

Perks & Benefits

• Incredible company culture - we are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
• Diverse and forward-thinking environment
• Great career growth opportunity—you’ll have direct access to agency leadership

Lamark Media is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status. Further, Lamark Media encourages United States' Veterans and persons with disabilities to apply for positions for which they are qualified.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Salary : $75,000 - $90,000