What are the responsibilities and job description for the Junior Yield Analyst position at Launch Potato?
YOUR ROLE
This role is located in the beautiful Delray Beach, FL at Launch Potato Headquarters.
Are you looking to make an immediate impact on a one-of-a-kind product using marketing and data analysis? Do you have a “find a way” attitude? Are you constantly looking to answer not only the question asked but also the one that wasn’t? If you answered yes, then this is the role for you.
Working at our Headquarters in Delray Beach, FL, you’ll have the opportunity to spearhead digital marketing efforts for a growing business operating inside the Launch Potato portfolio of companies. You will learn and build your experience from the ground floor that requires drive and passion; this is not a 9-5 job. Your success in this role and love for fast-paced environments, marketing, data, and teamwork will help you become a well rounded digital marketer.
You will get to work with passionate, smart individuals with opportunities for learning, growth, and mentorship. Launch Potato is a fun and tight-knit team (our company retreats are fabulous) that loves to win and we are looking for someone to join our team. Up for the challenge? Apply to our Marketing Analyst role today!
WHAT SUCCESS LOOKS LIKE
Marketing & Performance:
- Own messaging outcomes for Launch Potato’s push notification platform.
- Become a subject matter expert on engaging Launch Potato's target consumers through push notifications to increase revenue, user LTV, and retention.
- Optimizing creative for click-through rates, and click-to-conversion rates while performing continuous A/B testing.
- Work with both advertisers and publishers to increase yield across opportunities.
Data & Analytics:
- Review data sets to uncover insights that allow for greater efficiencies.
- Leverage in depth analysis to create better data driven strategies.
WHAT YOU NEED TO SUCCEED
- 1-3 years of hands-on experience in digital marketing or analytics
- Bachelor’s degree (preferred: Business/Management) or equivalent digital experience
- Embody the values of Launch Potato: Own Outcomes, Embrace Change, No BS, Team Unity and Hustle
- A results-driven approach with exceptional detail and knowledge around performance metrics, specifically A/B testing, KPI tracking, and ROI analysis
- Strong business acumen and enthusiasm about identifying trends and marketing opportunities.
- Impeccable communication skills; open, clear and consistent, both verbally and written
- Meticulous attention to detail with all of the final work that you create. This needs to hold true for both analytical and creative work.
- A strong bias for action and the ability to foster a competitive, results-driven mentality.
- Extremely persistent by nature and unwilling to lose or leave problems unsolved.
- Intellectually curious and self-motivated to constantly learn.
Bonus points for:
- Familiarity with Excel for Data Analysis
- Experience with BI tools (Tableau, Qlik, UltiProBI, Looker, PowerBI, etc.)
- Understanding of AdTech products & how they operate
- Involvement in creative ideation for messaging campaigns
- Exposure to push notification monetization
- Experience with mailchimp, sparkpost or other ESPs
- Purchased media on a native ad network such as Taboola or Outbrain
