What are the responsibilities and job description for the Marketing Manager position at Launch Potato?
YOUR ROLE
Are you looking to make an immediate impact on a one-of-a-kind product using marketing and data analysis? Do you have a "find a way" attitude? Are you constantly looking to answer not only the question asked but also the one that wasn't? If you answered yes, then this is the role for you.
As a Marketing Manager, you'll have the opportunity to spearhead digital marketing efforts for a growing business operating inside the Launch Potato portfolio of companies. You will learn and build your experience from the ground floor that requires drive and passion; this is not a 9-5 job. Your success in this role and love for fast-paced environments, marketing, data, and teamwork will help you become a well rounded digital marketer.
You will get to work with passionate, smart individuals with opportunities for learning, growth, and mentorship. Launch Potato is a fun and tight-knit team (our company retreats are fabulous) that loves to win and we are looking for someone to join our team. Up for the challenge? Apply to our Marketing Manager role today!
WHAT SUCCESS LOOKS LIKE
Marketing & Performance:
- Own recap analysis and messaging for tests run on FinanceBuzz.com.
- Communicate clearly with supporting teams to illustrate results next steps
- Become a subject matter expert on FinanceBuzz's business model, pricing needs and performance
- Be able to identify trends across advertisers and/or platforms and make optimization suggestions
Data & Analytics:
- Review data sets to uncover insights that allow for greater efficiencies.
- Leverage in depth analysis to create better data driven strategies.
- Provide clear and detailed recaps of tests performed and outcomes
WHAT YOU NEED TO SUCCEED
- 3 - 6 years of hands-on experience in digital media
- Hands on experience working with analyzing data in order to make insightful decisions
- Embody the values of Launch Potato: Own Outcomes, Embrace Change, No BS, Team Unity and Hustle
- A results-driven approach with exceptional detail and knowledge around performance metrics, specifically A/B testing, KPI tracking, and ROI analysis
- Strong business acumen and enthusiasm about identifying trends and marketing opportunities
- Impeccable communication skills; open, clear and consistent, both verbally and written
- Meticulous attention to detail with all of the final work that you create. This needs to hold true for both analytical and creative work.
- A strong bias for action and the ability to foster a competitive, results-driven mentality
- Extremely persistent by nature and unwilling to lose or leave problems unsolved.
- Intellectually curious and self-motivated to constantly learn.
Bonus points for:
- Familiarity with Excel for Data Analysis
- Experience with BI tools (Tableau, Looker, GoogleAnalytics, etc.)
- Experience with Wordpress or similar a CMS equivalent
