Marketing Manager - OWO

LEGENDS

Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.

ATTRACTIONS

Global Attractions is a natural progression from Legends 360-degree platform for success. Our unrivaled guest experience and deeply researched sales and planning methodologies give us an edge. Legends currently operates 15 attractions around the globe. We bring together some of the brightest experiential and attraction masterminds around the globe to ensure each brilliant idea is regionally relevant and destined to dazzle, delight and drive a steady stream of diverse visitors. Legends manages all operations across ticketing, special events, food & beverage and retail for Attractions partners.

ONE WORLD OBSERVATORY

Positioned at the top of One World Trade Center, the tallest building in the Western Hemisphere, on levels 100, 101, and 102 – One World Observatory provides guests with unique, panoramic views of New York City, its most iconic sites, and surrounding waters from 1,250 feet. A customized guest experience complements the seemingly endless views - which evoke feelings of the City’s signature pride, hope and determination - including special interactive experiences and dining options, plus a sit-down restaurant.

THE ROLE

Legends is seeking an outgoing, self-motivated, and passionate individual to manage the marketing and partnerships verticals at One World Observatory. The successful candidate will drive the day-to-day marketing objectives to support ticket sales to the observatory and will be responsible for managing paid partnerships as well as new business development. The role reports to the Director of Marketing, Sales & Sponsorships.

 ESSENTIAL FUNCTIONS

Marketing: drives business success for ticket sales and the observatory’s secondary businesses

• Develops and executes the integrated communications strategy for OWO’s paid, earned, and owned media
• Develops new revenue streams and reimagines ways to drive incremental ticket sales through promotional channel
• Communicates OWO’s brand standards with internal and external partners to ensure the consistent implementation of brand guidelines
• Develops and executes marketing partnerships end-to-end to expand reach and drive ticket sales
• Develops strategic revenue opportunities via ticket upsells, secondary spends, combo packaging, etc.
• Supervises assigned activities across agencies, direct reports, and other partners
• Evaluates effectiveness of campaigns and makes recommendations for future
• Delivers management reports on all marketing activity
• Recommends resource allocations and manages budgets

 Partnerships: drives paid partnership revenue through sponsorship deals and branded activations

• Oversees and executes sponsorship fulfillment and activation for existing partners, while identifying ways to maximize and diversify longstanding relationships
• Manage new business development including:
  • Making cold calls and pitching prospects
  • Designing and developing customized proposals and presentations for prospective partners
  • Negotiating deals and overseeing the legal process
  • Executing to Legends’ standards of excellence for fulfillment and activation
• Collaborates with Legends Global Partnerships to create and implement new ideas and opportunities that will drive incremental revenue
• Evaluates effectiveness of campaigns and makes recommendations for future
• Develop and maintain proper sponsorship reporting procedures and databases
• Track and manage expenses for all sponsor programs

QUALIFICATIONS

• Bachelor’s degree from an accredited college or university preferred
• Minimum of three years marketing experience
• Minimum of three years sponsorship/partnership sales and activation experience
• Proficiency with data processing and Microsoft Office Suite applications with advance proficiency in Excel and PowerPoint
• Established contacts and relationships in the New York, NY market preferred
• Demonstrated use of ticketing systems and sales management platforms preferred

COMPENSATION

Competitive salary $80,000 - $85,000, commensurate with experience and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401(k) plan.

WORKING CONDITIONS

Location: On Site 

 The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear, use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.

#LI-LH1