General Manager

LEGENDS

Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.

PROJECT DESCRIPTION

SDSU Athletics has partnered with Legends to integrate data and analytics, marketing, Aztec Club fundraising initiatives, premium seating, and general ticket sales initiatives into a single revenue-driven approach. Legends will assist in the sales strategy and execution of premium and priority seating at the new Snapdragon Stadium, ticket packages for all ticketed sports, and will partner closely with athletics development leadership to manage the day-to-day aspects of the Aztec Fund programs. Legends’ unique fundraising platform, an essential service embraced by higher education, identifies effective fan and donor engagement strategies to amplify philanthropic giving and other opportunities. Legends will introduce a robust technology, data, and analytics platform to support all revenue streams. The new business intelligence platform will provide SDSU Athletics with greater insights into Aztec fans, including a complete view of their relationship to the University and athletic department, specific interests, brand affinities, behaviors, and how to most effectively engage.

THE ROLE   

Are you a motivated, organized sales professional who enjoys hitting ambitious goals, managing a team, and building something special? Are you a sports-lover looking for an opportunity to grow your career and work incollegiate athletics? Are you a leader who facilitates collaboration, builds strong relationships, and gets results? Then join Legends as our General Manager with our San Diego State Athletics partnership.

The General Manager will lead the Legends engagement on the ground at San Diego State Athletics, while reporting to the Vice President, Legends Collegiate Partnerships. This seasoned professional must be comfortable communicating across multiple areas of the business and will work closely with both San Diego State’s Athletic Department and the Legends leadership teams.

 In this role, you will be responsible for developing an annual and long-term strategic plan to grow in both participation and financial support for Ticketing across all sports, Premium Seating and Aztec Club annual giving programs.

The General Manager will work in conjunction with the SDSU Athletic Ticketing, Development, Marketing and Communication teams and plan to execute both holistic ticketing, Premium seating, and philanthropic campaigns via a variety of communication channels. The General Manager should be results driven, possess an optimistic team-first attitude, have excellent organizational and leadership skills, and a desire to be the best.

ESSENTIAL FUNCTIONS

•  Serve as primary liaison and steward of relationship between Legends and SDSU Athletics Leadership.
• Additionally, develop relationships with other departments within the SDSU Athletic Department including the Ticket Office, Marketing, Development and other External Relations units to ensure a robust, donor[1]centric approach to all premium seating, ticket sales and fundraising efforts.
• Bring creative revenue generating ideas to compliment current ticketing, fundraising, and premium offerings to ensure robust and diverse offerings are available to Aztec fans and supporters.
• Support in ideating, creating, developing, and executing content, marketing, and data plans that increase fundraising, premium seating and ticket sales for SDSU Athletics. Helping to meet unrestricted dollar,
• Premium seating, donor participation, and ticket sales revenue goals.
• Collaborate with the Manager, Data & Analytics and the management team to strategically track and analyze results of campaigns in order to maximize opportunities and efficiencies.
• Strategize, maintain, and executive a 30-60-90 day sales and communications timeline using diverse channels of communication.
• Recruit, hire, assist, train, and mentor team members on strategy, call scripts, sales presentations, and closing of sales.
• Collaborate with department leadership to establish annual campaign goals.
• Create quantitative & qualitative weekly and quarterly reports to highlight wins, losses, and key learnings.
• Utilize CRM system to manage campaigns, pipelines, sales process, and activity.
• Manage and lead all business units and individuals within our team to ensure they are meeting and exceeding all outlined goals and responsibilities.
• Participate in events, promotions, client entertainment, and other activities as required

QUALIFICATIONS

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Bachelor’s Degree or similar experience required.
• 6-8 years sales and management experience selling five and six figure deals in the sports and
• entertainment industry.
• Experience within Professional or Athletic Department premium seating, ticket sales and / or development
• organizations preferred.
• Experience overseeing a sales staff on a professional or collegiate sports level
• Proficient in CRM (Salesforce) and ticketing platforms (Ticketmaster & Archtics).
• Candidate should possess both the personal and professional communication skills to interface with all
• levels of a company, both internally and externally.
• Ability to strategize towards achieving big picture initiatives while possessing necessary attention to detail
• to ensure high level execution each step of the way. Data and analytics minded sales leader.
• Motivated self-starter, with exceptional organization, strategic thinking and personal leadership skills.
• Strong problem-solving skills and general creativity.
• Must be flexible to work extended hours due to business requirements including late nights, weekends and
• holidays

COMPENSATION

$120,000 - $130,000

Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On site

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.

Salary : $120,000 - $130,000