Promotions Manager

At the LEGO Group, every single person is united behind our mission to inspire and develop the builders of tomorrow.

. Be part of the exciting and rewarding team that creates engaging and unique benefits for shoppers that exceeding expectations and deliver playful shopping moments.

Core Responsibilities

• Lead detailed promotional planning

o Lead detail planning of a global promotional plan inclusive of VIP/channel/ regional needs to meet business goals.
o Collaborate with multiple local & global stakeholders both within LEGO Retail Marketing and the broader LEGO Retail organization to identify needs and to support key priorities.
o Ensure the voice of the shopper is top of mind and map the shopper journey during promotional planning.
o Participate in activation workshops- providing visibility to the promotional plan, brainstorm ideas, and explore promotional opportunities to meet identified objectives.

• Secure a diverse & robust promotional portfolio meeting key business objective.

o Create project briefs for brick based GWP working with the product development team.
o Support VIP Program benefits, layering in VIP promotional levers including VIP early access & double point offers.
o Drive global & local alignment providing detailed timelines for promotion development to our stakeholders.
o Bring new innovative solutions forward and share learnings/ executions across the team.
o Support test & learn activities.

• Lead in year promotional plan communication.

o Update and distribute weekly promotional updates.
o Support communication around our major promotions
o Represent the promotions team in local/regional meetings including local S&OP.

• Manage end to end promotional execution.

o Gain a deep understanding of shopper data, insights and promotions effectiveness, to inform the global promotional plans.
o Lead for local promotional need, response to regional business performance. Work with Multiple stakeholders to refine promotional plans to meet local needs.
o Collaborate with forecasting team to support forecast submissions.
o Maintain visibility of promotional inventory, recommend actions to most effectively redeploy excess inventory.
o Collaborate with the finance team to build knowledge of the financial impact of the promotions that are planned. Learnings to enhance future planning.
o Manage briefing for all promotional levers including VIP promotions.

Play your part in our team succeeding

The role of the Promotions team is to create compelling reasons to visit and buy from LEGO branded channels driving demand through an engaging promotions portfolio & robust promotional plans. The promotions team drives the strategy, development and execution of the promotional plan as a key unique selling proposition and strong commercial driving activity while delivering the ultimate brand experience to shoppers and consumers.

Do you have what it takes?

• 3-5 years relevant promotions management experience for brands with large store networks and an ecommerce channel.
• Strong strategic mindset and analytical skills; ability to balance between analytical and creative thinking.
• Experience managing a diversified promotional portfolio with a proven track record delivering demand driving promotional initiatives.
• Strong interpersonal and collaborative skills with the ability to build, foster strong relationships with cross-functional and international teams.
• Well-organized, detail-oriented multi-tasker with excellent written, verbal and visual communication skills
• Proactive, solution-oriented and positive attitude.
• Strong project management skills.
• Solid skills with Microsoft Office suite
• Previous experience collaborating in a global team or with remote stakeholders.
• Excels in a team environment

Join the global LEGO team

What’s in it for you? Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.
Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Build your career brick by brick at the LEGO Group.
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