Marketing Manager

We work hard. We laugh hard. Levity Live is seeking an entertainment industry professional to join our marketing team. Candidate with experience in live event promotion, social media, and advertising are encouraged to apply. (Background in comedy a HUGE plus!)

Since 1963, the Improv comedy clubs have been the premier stages for live comedy in the United States. Over the decades, the talent who have graced our stages represent the Who’s Who in American comedy, including Tim Allen, George Carlin, Jim Carrey, Dana Carvey, Dave Chappelle, Margaret Cho, Billy Chrystal, Larry David, Arsenio Hall, Andy Kaufman, Jay Leno, Eddie Murphy, Rosie O’Donnell, Chris Rock, Adam Sandler, Lily Tomlin, Robin Williams, Sarah Silverman, Jerry Seinfeld, Wanda Sykes, and many more. Acquired in 2018 by Levity Live, the Improv currently operates 25 entertainment venues across the country.

Job Summary

The Marketing Manager plans, develops, and implements marketing and communication strategies to draw audiences to the venue for live stand-up comedy. The Marketing Manager identifies community relationships and strategic partnerships to further the venue’s reputation as an industry leader in the entertainment space. The ideal candidate will have excellent people skills, experience collaborating with strong personalities, an authentic love of live comedy, the flexibility to work some nights and weekends, a deep knowledge of social media, and a desire to laugh out loud.

Responsibilities

• Assemble and manage ongoing marketing plans in collaboration with talent management, talent booking, and venue operations teams.
• Negotiate traditional media buys including radio, print, and digital; leverage on-air mentions, contests, and ticket giveaways to increase event attendance and drive brand awareness.
• Develop email newsletters and drip campaigns with flawless copy, creative subject lines, and clear CTAs; pull segmented lists, build templates, and manage subscriber databases.
• Create custom content to update social channels daily with relevant news, onsite nightly coverage, and promotions. Utilize scheduling tools and editing apps to ensure posts are on-brand and engaging to fans and followers. Proof all public communications for grammar, spelling, and brand consistency.
• Pre-plan and clearly communicate creative needs to the graphic design team for digital assets, social media assets, billboards, marquees, and in-venue signage.
• Monitor monthly budget and track all advertising spends using reporting tools and KPI benchmarks.
• Perform ongoing analysis of data trends, refining tactics to increase attendance and consumer loyalty.
• Establish grassroots relationships with local community groups, tourism partners, and non-profits.
• Coordinate artist availability for press opportunities.
• Oversee marketing efforts for up to two locations, including Alabama and New York.

Minimum Qualifications

• Minimum 3 years in a marketing, social media, live events, or related entertainment industry role.
• Proficiency in Microsoft Powerpoint/Excel/Word.
• Understanding of Google AdWords, Hootsuite, SEO, and CRM platforms.
• Ability to manage multiple initiatives simultaneously and prioritize based on business needs.
• Comfortable working in a fast-paced environment.
• Availability to work a flexible schedule, including nights and weekends.
• Strong writing and communication skills; flawless spelling, grammar, and punctuation; attention to detail.
• Basic graphic design skills: knowledge of Photoshop, Canva, Adobe Spark, or similar, also helpful.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Huntsville, AL 35801