Talent Marketing Specialist

You have a passion for the candidate experience and want to use your marketing experience to help thousands of people find meaningful jobs. You have a gift for storytelling and know how to reach and engage your audience (talent) through creative sourcing and marketing channels. As our Talent Marketing Specialist, you will help build our talent attraction capabilities from the ground up.

At Lewis Tree Service, we are the second-largest utility vegetation management company in the country. We might be in the tree-trimming business, but our roots are in the people-success business. We are growing our talent acquisition and retention team by adding this unique position that straddles Marketing and Human Resources. It’s just one of the ways we’re connecting people to meaningful work.

You Are:

• Creative: developing powerful stories that exemplify our employment brand
• User-Focused: you empathize with candidates and internal partners
• Process-Driven: set up systems that help scale the impact of your work
• Act with Integrity: you treat people the way you’d want to be treated

What You’ll Do Here…

• Establish talent attraction capabilities: Help us develop the framework for our talent attraction capabilities globally including new career site launch, social media content and talent community development
• Develop strategic campaigns: Acquire target demographics, labor supply & demand, and competitive landscape to build campaigns that resonate with key audiences (job family, location, level, diversity, military, etc.) at all points of the candidate journey
• Nurture candidates: Build and monitor our candidate database through our CRM tool, engaging candidates in touchpoints that warms them through the funnel.
• Produce compelling stories and visuals: Guide internal and external partners in web design, video & photo production, copywriting and other media to create messaging that connects with each audience
• Articulate enterprise and team success: Partner with vendors to track, measure and report on full-funnel throughput metrics like cost per impression (CPI), click per application (CPA) and click per hire (CPH), quality, reach and engagement to tell our success story
• Innovate: stay informed and in front of new tools and trends. You are not afraid to challenge the status quo and try new ways of doing things

You Have…

• Bachelor’s degree
• 7 years of experience in customer-based marketing, recruitment marketing, employer brand, communications or related field
• Experience building user personas, user experience design and user stories
• A proven track of record of building, managing and optimizing large-scale multi-channel marketing, social and sourcing campaigns
• Strong understanding of social and digital media platforms, including their respective strengths and audience
• Experience conducting data analysis, benchmarking and user testing to make sound content decisions
• CRM experience: building, updating, utilizing and reporting (PhenomPeople experience a plus)

We offer…

• Health insurance plans
• Paid time off
• Employee stock ownership plan
• Retirement & savings plans options
• Employee assistance program

Lewis Tree Service is an equal employment opportunity employer committed to providing equal opportunity for both applicants and employees. Lewis Tree Service prohibits unlawful discrimination or harassment of employees and applicants on the basis of race, creed, color, national origin, sex, age (40 ), religion, disability, marital status, sexual orientation, genetic information, citizenship status, veteran status, or any other legally protected characteristic, all employment decisions, including but not limited to recruitment, hiring, compensation, training, apprenticeship, promotion, demotion, transfer, lay-off and termination, and all other terms and conditions of employment. Lewis Tree Service’s practices and policies are administered in accordance with applicable federal, state, and local laws.