What are the responsibilities and job description for the Digital Marketing Specialist position at Lexipol LLC?
At Lexipol, our mission is to create safer communities and empower the individuals on the front lines with market-leading content and technology. Our top-notch team works closely with law enforcement, corrections, fire, and EMS professionals to better address today’s challenges and keep public safety personnel coming home safely at the end of each shift. Working at Lexipol means making a difference – day in and day out.
Lexipol is looking for a Digital Marketing Specialist who can grow and engage with our audience across three media sites for first responders: Police1.com, FireRescue1.com and EMS1.com. Your goal is converting them into subscribers/loyal readers for our editorial team and leads for our sponsors. We are looking for someone who is data-driven but has good writing skills and instincts for optimizing content for multiple channels including social media, email and search. If you are an experienced content marketer who loves poring over data to understand what makes audiences tick (and click), this job could be for you.
Responsibilities:
- Define reader habits and audience segmentation – identifying key target audiences that drive conversions
- Develop playbook of multi-channel promotion tactics and best practices (CPC, email, social media) for editorial and sponsor projects, including webinars, ebooks and digital editions
- Design and execute unique campaigns for editorial and sponsor projects with goal of driving leads and subscribers
- Analyze and interpret campaign performance, providing feedback to stakeholders on how to improve future performance
- Manage social strategy for media brands – including regular analysis of performance and updating team on best practices
- Manage CPC campaigns on Facebook, Google and other paid platforms as appropriate
Qualifications and Experience:
- Experience working in an editorial, audience or social-focused role in a media setting
- Experience working across multiple promotion channels, including email, SEO, SEM and social media
- Passionate about social media – established and emerging – with an experimental mindset
- Expert in analytics and experienced with Google Analytics/using data to make content decisions
- Social media management experience including scheduling tools (Buffer), Facebook, Instagram and LinkedIn
- Up-to-date on the latest trends in digital media
- Experience managing campaigns in Facebook Ads Manager and Google Ads
Lexipol offers a competitive base salary and a comprehensive benefits package including 401(k) with Company match and paid time off.
About Lexipol
Lexipol empowers first responders and public servants to best meet the needs of their residents safely and responsibly. We are the experts in policy, training and wellness support, committed to improving the quality of life for all community members. Our solutions include state-specific policies, online learning, behavioral health resources, funding assistance, and industry news and information offered through the websites Police1, FireRescue1, EMS1, Corrections1 and Gov1. Lexipol serves more than 2 million public safety and government professionals in over 8,000 agencies and municipalities. For additional information, visit www.lexipol.com.
**Lexipol provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
