What are the responsibilities and job description for the Marketing Manager position at LH Services Corp?
Our Loews Hotels & Co Home Office teams provide support to all our properties throughout the United States and Canada. Our talented teams provide guidance over strategic planning, operations, revenue management, communications, marketing, finance, human resources, and information technology. This position is based at the Loews Hotels & Co Business Services Center in Franklin, TN. **The ideal location for this role is Nashville, TN. although consideration for other locations for remote workplace flexibility is offered.** Purpose: The Marketing Manager (MM) is responsible for implementing and executing the strategic marketing plans established by the Director of Hotel Marketing Strategy (DOHMS) and the Directors of Sales & Marketing (DOSMs) at the individual properties. Work Perks: A remote work schedule Competitive health & wellness benefits, 401(K) & company match Paid Sick Days, Vacation, and Holidays Training & Development opportunities, career growth Bonus eligibility Hotel discounts A supportive and collaborative work environment Essential Functions and Responsibilities: Serving as a resource to the hotels in researching opportunities and providing tactical execution when demand and revenue generation are identified. Own the tactical action items of hotels’ marketing plans and working with the Marketing Project Manager to ensure deadlines are met and projects are managed in alignment with the expectations of the hotels and commitments to internal and external stakeholders. Working directly with the National Sales team on property specific opportunities secured in preferred partner agreements to ensure that visibility, preferred placements, offers, and promotions for our hotels are optimized and promoted across all available channels. Working with the DOHMS to provide due diligence in supporting the proactive marketing plans while being flexible and anticipatory to pivot plans as needed to ensure relevance and results for the individual properties. Overseeing collateral management to ensure proposals, sales brochures, promotions, etc., are all up to date and that the sales team has readily available access for client sales calls, tradeshows and digital distribution. Working with the property DOSMs and the Corporate Director of Sales Operations to ensure all sales tools and all property placements are optimized, this includes but is not limited to iSales, TrueTours, Cvent Profiles, preferred placements, wedding sites, and the overall digital representation of the properties on all non-branded, non-earned media sites. Key Stakeholders & Reporting Responsibilities: The MM report to and work closely with the DOHMS to execute the individual hotel marketing plans as well as provide any due diligence for modifications to the plans to ensure relevancy and impact to the properties financial performance. Act as a resource for the DOHMS to collate the needed content to execute on any digital marketing initiatives, including but not limited to due diligence, copy/content and comp set data. Interact directly with the Hotel Sales and Marketing Leaders and serve as a resource to not only provide comp set and industry intelligence for all scheduled meetings, but also provide real time updates for suggested optimization where an opportunity is identified, including but not limited to preferred partner placements, profile optimizations (i.e Cvent, OBT), etc. Serve as a resource to the hotels for special marketing projects as it relates to demand generation and execution. Hotels will communicate special needs in real time and MM will relay the information throughout the Marketing team to put at strategy together to positively impact the hotel. Oversee any marketing related action plans to ensure content capture and deadline management. Directly interact with the Area Directors of PR to ensure Brand compliance on all marketing initiatives, to garner copy and/or content specific to individual property marketing placements or initiatives. A cadence of meetings will be established. For purposes of clarity the Area Director of PR will oversee all partnerships and property activations and will engage with the Property Marketing Lead on execution. The MM will not engage in partnerships and activations unless otherwise discussed with SVP, Sales and SVP, Brand & communication. Qualifications: Must possess leadership and initiative in getting the job completed and ability to meet deadlines while managing multiple projects Results driven; highly detail oriented with the ability to manage large volumes of data Advanced skills in MS Excel, MS Word, and MS PowerPoint; experience with databases Ability to analyze data and follow through on action plans Business Acumen True Brand ambassador Must be able to communicate effectively and efficiently with all levels within the company Must be able to speak, read, write and comprehend English Regular attendance in accordance with Company guidelines Education: BS/BA degree in sales, marketing, hospitality management, or similar/relevant discipline required Experience: 3 years of marketing experience required Headquartered in New York City, Loews Hotels & Co is rooted in deep heritage in the hotel industry and excellence in service. As one of the only independently owned family hotel companies, we know that hospitality comes from the heart. Loews Hotels & Co owns and operates hotels and resorts across the U.S. and Canada. Located in major city centers and resort destinations, including multiple hotels in partnership with Universal Orlando Resort, Loews Hotels & Co features properties grounded in family heritage and dedicated to delivering unscripted guest moments, all with a locally handcrafted approach. We pride ourselves on the individuality and uniqueness of our offering. Joining Loews Hotels & Co means not just gaining a job, it means becoming a part of a family. A family where Team Member growth and empowerment are part of our DNA and have been for decades. We offer progressive benefits including paid parental leave, 401K matching and travel benefits, and opportunities for ongoing learning and development. But beyond that, as a member of the Loews Hotels family, you are part of a culture of diversity and inclusion, one that works hard to protect our environment with eco-friendly and sustainability programs, and one that is always a good neighbor to their communities, supporting them in ways large and small. We welcome you to join us. Loews Hotels & Co is an Equal Opportunity Employer committed to a diverse and inclusive work culture. All qualified applicants will receive consideration for employment without regard to race, religion, gender, national origin, protected veteran status or any other basis protected under federal, state, or local law.
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