Copywriter

Have you ever thought about sending a thank you note to that English teacher who told your parents you were gifted? Somewhere along the way you courageously chose to make your living by making words matter. Maybe your friends have more impressive resumes, but you have a twinkle in your eye reserved for those who love what they do. Whether sparking emotions, inspiring action, or simply making people smile, you have a measurable impact every day. We'd like to know you better.

At Life is Good, you'll be cherished for the curious, happy, and smart human you've become. You will work with a fun creative team and two hilarious, hard-working, and passionate founders as you elevate our brand with your carefully chosen words. You'll make a difference every day because the way we spread the POWER of optimism is through our art and message, the ultimate form of self-expression for our customers. Simply put, you'll be part of the soul of Life is Good.

You may wonder why this dream job is available. Our beloved Senior Copywriter is moving on to lead a large team. He will be missed and leaves some teary-eyed coworkers behind. Ready to learn more?

IMPORTANT DETAILS

• This role is based in Boston and you will be working on-site on Wednesdays and Thursdays. If you can't or won't be able to work in Boston, please don't apply.
• This application is unique and will require answers to 12 questions we chose with intention. This gives you the chance to share what you want us to know beyond the limitations of a resume and portfolio. You may want to compose your answers in another format and paste them into the application. Spelling and grammar matter. Take your time. If you don't answer them, we’ll assume you're not serious about joining the team.
• Our compensation strategy combines robust market data for companies our size and an innovative bonus program.
• We read every application. Everyone who takes the time to apply and answer our questions will get a response from a human. We've heard that's not the norm. If you take the time to apply and share your thoughtful answers, we promise to give your application careful consideration.

YOUR OBJECTIVE

Through the outstanding copy you and your team create, you strengthen and grow our community by bringing our values, products, and brand stories to life. Your words deliver both deep wisdom and humor, elicit strong emotional responses, and inspire heartfelt connections with the Life is Good brand. 

YOUR JOB
Essential Duties and Responsibilities

• You write, edit, proof, and post captivating, compelling copy that serves a wide variety of strategies and initiatives
• You ensure a cohesive brand voice across all mediums (e.g., websites, emails, blog posts, catalogs, retail signage, etc.)
• You collaborate with product and graphic designers to concept and execute breakthrough ideas that grow brand awareness, revenue, and customer loyalty
• You actively provide your point of view, collaborating with cross-functional stakeholders throughout the creative process
• You develop and maintain an understanding of the ever-evolving needs, aspirations, and motivations of our audiences and our business
• You are proactive and innovative in seeking out and delivering new ways to engage our consumers through written, spoken, and shared messages
• You regularly study consumer insights and marketing best practices for direction and opportunity to keep our brand voice fresh and relevant

Your Experience and Qualifications

• You bring the experience gained from at least 5 years working as a copywriter for a company or agency
• Your work is evidence of your genuine passion for digital marketing and your knowledge of eCommerce
• You have examples of effective writing for a variety of commercial audiences
• You have experienced success and growth in a similar industry and can point to specific contributions you have personally made
• You have contributed to building brand identity and reach through copy and content
• You are dedicated to detail and copyediting (including spelling, grammar, and punctuation)
• You enjoy communicating clearly, creatively, simply, and authentically

Your Personal Attributes

• Your experience shows your love for generating a high volume of engaging copy every day
• You are confident in your ability to help define and drive the Life is Good voice (which we define as brief, wise, fun, positive, cool, and informal)
• You are a genuinely optimistic person with a good sense of humor
• You thrive in a fast-paced, creative environment and have the ability to move quickly and comfortably between multiple projects
• You have demonstrated an ability to work both independently and with a group, as part of a dynamic team of creative professionals
• You are known for your ability to give and receive feedback thoughtfully and constructively
• Creative directors and designers who work with you value your opinion regarding copy as it supports the project or task, believing you to be a wondrous and wizardly wordsmith
• You have a knack for the nuances that make credible writing for .com, retail, social sharing, and blogs
• You get the "why" behind social media and understand how to write for each platform

You'll Know You're Successful When

• You meet your annual goals and help the team meet theirs
• You have earned the trust of our key leaders and marketing team because you’ve consistently delivered stellar copy that authentically serves the Life is Good mission- to spread the power of optimism
• You are quoted and shamelessly copied
• Teammates come to you for advice on how to wordsmith their own writing
• Your writing leads consumers and community members to take action (click, shop, buy, share, refer, donate and apply more optimism to their daily lives)
• You have somehow used “aardvark”, “circus”, “tumbleweed”, “igloo” and “marmalade” within brand copy, and they did not appear too forced

We are located in the innovative and thriving Fort Point neighborhood. Our community is full of green space, outstanding food, and entertainment options. We offer comprehensive Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short, and Long-Term Disability, 401(k) with a match, Paid Time Off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice) and Family Time. And we have dogs that like to play.

You’ll contribute to helping kids heal from trauma as we serve our social mission, The Playmaker Project.

Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants based on race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation, or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.