What are the responsibilities and job description for the MARKETING SPECIALIST position at Life Network?
3700 Galley Rd. Colorado Springs, CO 80909 www.elifenetwork.com
Life Network exists to cultivate a community that values life through the love of Christ
MARKETING SPECIALIST
Colorado Springs' 2023 "Best of the Springs" Non-Profit is growing its marketing team to help empower local women, men, students, and families to make decisions that value every life.
The Marketing Specialist is primarily responsible for bringing awareness and patient/client engagement with the Colorado Springs Pregnancy Center, including its resources for those facing unexpected pregnancies, becoming first-time parents, and providing hope to those who have experienced abortion. This role interfaces directly with patients/clients in order to hear their stories, collect photos, and help communicate stories of impact to Life Network's donor base and broader community. This role reports to the Marketing and Communications Director and provides as-needed support for donor-facing strategies.
RESPONSIBILITIES
Brand Management & Design:
- Client Marketing: Develop and implement strategies to advance and improve existing communication strategies and channel effectiveness across all patient/client-facing programs
- Departmental Marketing Projects: Provide writing and on-brand design support for projects (e.g., brochures, signs/banners, branded merchandise) to promote the pregnancy center, the thrift store, and other programs (e.g., Motherhood, Bridges of Hope)
Digital Marketing:
- Basic website editing and maintenance
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Collaborate with other team members to make simple edits and maintain the organization's websites, including:
- The Colorado Springs Pregnancy Center patient website
- Life Network, with an emphasis on donor engagement
- Life Network Family Thrift Store website
- Create social media posts as needed for patient/client and donor-facing social sites
Writing, Editing & Story Telling
- Collaborate with the Marketing and Communications Director, team members, and contractor(s) in the writing and editing of donor-facing communications, including patient/client stories
- Gather stories from pregnancy center patients and organize occasional photo shoots with patients/clients
- Coordinate with the COO, the Marketing and Communication Director and contracted videographers to create patient/client video stories
Events:
- Provide support to the Marketing and Communications Director, the Events Manager and other team members for donor-facing events and strategies
- Attend and participate in all major Life Network events as well as team-executed functions
EXPERIENCE
- Bachelor's degree in marketing/communications or related field preferred
- Experience with website maintenance/design, social media management, basic graphic design (e.g., Canva) and writing/editing
- Experience in WordPress and Canva a plus
QUALIFICATIONS
- Strong advocate for sanctity of life issues
- Possesses Christian testimony with evidence of Christian maturity in personal and professional life
- Active commitment in a local church
- A passion for the ministry accomplished through Life Network and a heart for reaching the lost with the gospel
- Sensitivity and discretion for telling patient/client stories in a way that honors and respects them
- Demonstrated ability to show initiative in completing tasks and managing multiple assignments
- Exceptional interpersonal, organizational, and communication skills, both oral and written, with a high degree of professionalism and maturity
- Thorough understanding and demonstrated ability to maximize digital tools
- Ability to work collaboratively across departments and with other team members to meet deadlines, manage details, and maintain high-quality standards
- Strong computer skills in a variety of software, including Office, fundraising, and design applications
- Demonstrates qualities of initiative, organization, teamwork, and goal-oriented
- Ability and willingness to be flexible and adaptable in unpredictable situations
- Ability to manage multiple tasks and priorities
- Willingness to work primarily in an office environment with occasional remote work
CLASSIFICATION
Full-time at 40 hours, non-exempt position. Salary range: $20 to $26/hour. Reports to Marketing and Communications Director.
Benefit package includes paid time off, holiday pay, medical, dental, vision, life Insurance, retirement IRA plan match, plus annual bonus opportunity.
Because of the nature of our ministry, and as our ministry is to a non-believing world, all Life Network employees are to maintain a standard of conduct compatible with the principles outlined for us in the Bible, and which our Lord Jesus Christ patterned for us while He was here on earth. Prior to completing this application, we require that you read through our foundational statements. By submitting this application, you agree that you have read and understood these values and beliefs and are in full agreement.
Life Network is a non-profit Christian Ministry with a mission to cultivate a community that values life through the love of Christ. We achieve this by:
- Presenting the Gospel of Jesus Christ
- Providing life-affirming alternatives to abortion
- Promoting sexual integrity and healthy decisions
- Empowering parents to be healthy and hopeful
- Giving hope and healing to post-abortive
- Engaging the community to advance life
Our Statement of Faith:
- We believe the Bible to be the inspired, the inerrant, the infallible, authoritative Word of God.
- We believe that there is one God, eternally existent in three persons: Father, Son, and Holy Spirit.
- We believe in the deity of our Lord Jesus Christ, in His virgin birth, in His sinless life, in His miracles, in His vicarious and atoning death through His shed blood, in His bodily resurrection, in His ascension to the right hand of the Father, and in His personal return in power and glory.
- We believe that for the salvation of lost and sinful man, regeneration by the Holy Spirit is absolutely essential and that this salvation is received through faith in Jesus Christ as Savior and Lord and not as a result of good works.
- We believe in the resurrection of both the saved and the lost; they that are saved unto the resurrection of life, and they that are lost unto the resurrection of damnation.
- We believe in the spiritual unity of believers in our Lord Christ.
Attestation by candidate:
To achieve coherence and unity within the ministry; to assure that the work of the ministry is conducted in a manner worthy of the calling to which Life Network has been called; to maintain fidelity to the announced purposes of the organization, even as described in its articles of incorporation; to advance these compelling interests of the organization; and to foster a loving, supportive and redemptive work environment within the ministry, Life Network subscribes to these principles and requires that each staff of the organization enthusiastically embrace the Mission Statement, Statement of Faith and core beliefs as part of the employment or intern process to affirm such principles in their lives, both in and out of the workplace.
I certify that I have read and understand the applicant instructions included with this application and that the answers given by me to the foregoing questions and statements made by me are complete and true to the best of my knowledge and belief. I authorize Life Network and its agents to verify any information related to my application or resume. I also authorize individuals, employers, and law enforcement agencies to freely release any information concerning my background, and hereby release any and all of them from any liability for doing so.
I understand that any false information, omissions, or misrepresentations of facts called for in this application, whether on this document or not, may result in rejection of my application or discharge at any time during my employment.
I understand that this application form is intended for use in evaluating my qualifications for employment and that this application is not an offer of employment. I further understand that if hired, my employment will be considered "at-will" and that my employment may be terminated for any reason, with or without cause or notice, at any time by me or Life Network and that this application is not intended to constitute a contract of continued employment.
Salary : $20 - $26