What are the responsibilities and job description for the Product Marketing Specialist position at LifePharm?
COMPANY DESCRIPTION
Our Credo
We believe our first responsibility is to our independent business owners and their customers, who trust us with the integrity of their physical and financial health. We must constantly thrive to provide value, and leverage cutting edge technology to advance research into longer living and a healthier well-being. Customers must be given a WOW experience, both in product and in service. Our independent business owners must have the opportunity and education to achieve sustainable income.
We are responsible for our employees throughout the world. We believe in autonomous work environments where each person can be free to do their best work. We respect a diverse workplace, and they must have a sense of purpose and a continual strive towards mastery. We support the health and well-being of our employees and help them fulfill their individual responsibilities. We are an equal opportunity company, and we strive to develop capable leaders to push us forward.
JOB DESCRIPTION
Position Summary
Product Marketing plays an integral part in the overall product lifecycle management at LifePharm. The Product Marketing Specialist is responsible for providing support to the product owner throughout the entire product commercialization and product marketing process and is expected to support multiple projects at any given time.
Essential Duties & Responsibilities (Other duties may be assigned)
- Support all aspects of new product ideation and concept development, from a marketing viewpoint, such as product strategy, naming, branding, pricing, packaging and positioning.
- Prepare marketing reports, sales assessments and product marketing analysis documents.
- Assist in maintaining a wide array of inputs into an internal market requirements document to help guide product strategy and product development.
- Manage product marketing timelines for assigned products; track and monitor key dates and make sure deadlines are met.
- Work closely with LifePharm stakeholders to ensure all tactics and execution align with the product marketing strategy, positioning, goals, etc.
- Help maintain, implement and communicate product positioning documents to ensure consistent product messaging throughout the organization.
- Execute on product promotion tactics and marketing strategies
- Execute on new product development processes including brief development, research, SKU creation, label creation, and other activities directed by manager
- Partner with the Sales team to develop market-specific programs to increase sales, globally.
- Support other teams on global initiatives by managing multiple projects and providing key insights for ongoing initiatives
- Play a supporting role during key company events.
Minimum Qualifications:
· Bachelor's Degree in related field
· 2 years related experience within a marketing department. Experience creating campaigns through multiple different marketing channels.
Preferred Qualifications:
· Master's Degree in related field.
· 3 years related experience within a marketing department. Experience working in Direct Sales.
Job Type: Full-time
Pay: $45,988.00 - $116,898.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Irvine, CA 92614: Reliably commute or planning to relocate before starting work (Preferred)
Work Location: One location