What are the responsibilities and job description for the FIELD MARKETING REPRESENTATIVE position at LIFEWAY?
Job Details
Field Marketing Representative
Part- Time to Full-Time
The Opportunity
An established family business has experienced explosive sales growth over the past several years. This fast paced business is unique in that it is still run with the flexibility of a family business; however it is a public company that is traded on the NASDAQ. Lifeway has won several awards for the high quality of products it delivers to the market and continues to be recognized as one of the fastest growing small businesses in the country. Lifeway is the leader in the kefir category and paves the way for new probiotic products that better human health.
We are looking for an enthusiastic, energetic, and positive individual for a position in the Events & Promotions department. The Field Marketing Representative will be in charge of developing and executing impactful consumer interactions in the field. The hours will include some weekends and evenings. This will include working various events and product sampling demos at retail stores where our products are sold. Our manufacturing facility and Marketing Office is based in the suburbs of Chicago.
This position will report to the VP of Marketing
Essential Job Functions
- Develop understanding of product line and our brand.
- Research potential event opportunities.
- Plan, organize, and execute marketing programs with the goal of increasing product awareness, sales, and profits.
- Travel to regional markets for events and some trade shows to market product.
- Organize and execute in local events and in-store demos.
- Assist with staffing and supervising brand ambassadors.
- Manage event and vendor contracts.
- Coordinate product donations in your market.
- Gather and report customer intelligence to marketing team.
- Work closely with marketing team to create programs that drive brand loyalty.
- Support all company initiatives, give actionable feedback, share best practices and serve as advocate and information source for company.
- Keep abreast of industry trends, competition, and new opportunities.
- Report back to your manager progress of your work.
- Manage marketing budgets and complete monthly expense reports.
Job Requirements
- College Degree; preferably in Marketing
- Prefer 1-2 years relevant experience
- Ability to travel regionally overnight 4 days out of the week a few times a year .
- Excellent organizational skills
- Self-motivated with strong entrepreneurial spirit and demonstration of being a team player
- Ability to strive in a very fast pace environment
- Demonstrated ability to problem solve and communicate across departments
- Highly effective communication and interpersonal skills
- Strong verbal, written, and analytical skills
- Working knowledge of excel, power point, word, and outlook.
- Must have access to a vehicle.
** Must be Fully Vaccinated **
This summary should not be construed to be an all-inclusive list of all responsibilities, skills, efforts, or working conditions associated with a job. While the description is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add, or remove duties and to assign other duties as necessary. Lifeway Foods, Inc is a growing Chicago based beverage manufacturer with over 25 years of experience. We are an industry leader in production of high-quality Kefir. We are an equal opportunity employer and offer a competitive benefits package. Visit us at www.lifewaykefir.com