Marketing and Events Coordinator

If you're hardworking and take pride in a job well done, then you should bring your expertise to Beacon Management! We’re currently hiring for a Marketing & Events Coordinator for our office in Farmington Hills, MI.     Beacon Management provides career development opportunities, paid training for certifications, competitive paid holidays, and robust benefit packages! Various benefits include: Paid Holidays, Vacation, and Sick time; 401k; housing discounts; Medical, Dental, and Vision Benefits; FSA; Voluntary Benefit Programs, and more!   The Marketing and Events Coordinator is part of the regional team responsible for the operations, sales and management of Lightstone’s residential portfolio, consisting of over 15,000 units, located in 11 different states.  This position will be working with Lightstone’s management team, residents, and external vendors to: (1) assist in supporting effective marketing strategies to target and generate leads; (2) conduct market research to analyze and respond to trends; (3) assist in maintaining and monitor on-line presence, both on an individual property level and for the both Beacon Management and City Renewal Management; (4) create and deliver event programs that drive resident satisfaction.   Some Responsibilities Include: Marketing Support: Assist in developing marketing plans including target market, positioning, and strategy for the properties in the residential portfolio (currently excludes the NYC portfolio). Assist in coordinating and implementing innovative lead generation initiatives including special events, print and on-line media placements, direct mail, loyalty programs, corporate partnerships, and guerilla marketing campaigns. Content Development and Management: Coordinating the delivery of content, stories, information and our brand message into the social media space. Monitor and manage our online reputation. Providing graphics support for digital and print media, either directly creating materials or coordinating outsourced graphics support when needed. Event Coordination: Manage all event needs from branding, agenda design, content creation, and venue selection to event execution for properties outside the NYC portfolio. Conduct assessments with residents to determine which activities they are interested in pursuing. Summarize information obtained from resident assessments and interest profiles to determine which activities are of interest to the greatest number of residents. Plan events and activities around residents’ interest. Qualifications: Bachelor’s degree preferred or equivalent experience 2-3 years of marketing experience Proven market analysis skills Professional event planning experience

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