VP of Marketing

Are you ready to make a lasting impact? At Lingrove, we're revolutionizing the built environment with our eco-friendly, high-performance interior products. We're pioneering next-generation plant-based composites, offering superior alternatives to plastics and wood. We're looking for a visionary VP of Marketing who can help us shape the future, driving the launch and development of our innovative and beautiful ekoa® solutions.

As VP of Marketing at Lingrove, you'll lead our marketing functions, crafting and executing plans to grow brand recognition, product development, and drive business growth in the Architecture and Design (A&D) industry. You'll leverage your extensive experience to develop innovative campaigns, oversee market research efforts, and foster a cohesive brand identity across diverse marketing channels, while providing visionary leadership to a marketing team you will help assemble. As a growth stage start-up, we are looking for a hands-on leader who isn't afraid to roll up their sleeves, thrives in a dynamic environment, and has a proven track record.

Responsibilities

• Spearhead the development and implementation of a comprehensive marketing plan to drive brand awareness, lead generation, customer acquisition, and revenue growth within the A&D market.
• Lead efforts to define and enhance the company's brand positioning, ensuring a consistent identity across all marketing channels and campaigns.
• Direct and oversee all marketing activities, including design, digital marketing, advertising, PR, content creation, and product marketing, ensuring cohesive and impactful campaigns that resonate with target audiences.
• Attend trade shows and trade events; secure speaking engagements and participate in A&D-focused industry groups; manage existing continuing education programs for architects.
• Manage market research and analysis to identify market trends, consumer behavior, and competitor activities, utilizing insights to refine marketing strategies and capitalize on market opportunities.
• Build and lead a high-performing marketing team, fostering a collaborative and innovative environment, setting clear goals, and guiding the team to execute effectively and cross-functionally with other departments.
  
  

Requirements

• A minimum of 10 years of experience in related marketing, including leadership roles, with a strong track record driving growth.
• Demonstrated ability to formulate and execute marketing plans aligned with business goals, and to guide and inspire teams to achieve objectives.
• Success with running and managing trade shows, education programs, and outreach in the A&D community.
• Deep understanding of market trends, and industry dynamics in the architecture & design industries, leveraging insights to develop innovative marketing tactics.
• Expertise in brand management and communication, with the ability to craft compelling narratives, messaging, and visual identities across various channels.
• Proficiency in using analytics, metrics, and market research tools to drive data-driven decisions, measure campaign effectiveness, and optimize marketing performance for maximum ROI.
  
  

About The Role

• You will be working onsite from our San Rafael, CA office. Core hours of work are Monday through Friday, 9 a.m. to 5:30 p.m.
• This job description does not cover or contain a comprehensive listing of everything you might do at Lingrove. Roles and responsibilities are collaborative and may evolve over time based on our needs and your particular skill set.
  
  

Compensation

The base salary range for this role is $180,000 - 225,000 annually, which is just one aspect of our total compensation package. Actual compensation may vary based on skills, experience, and location.

Benefits

• Generous Stock Options
• Medical, Dental, and Vision Insurance (up to 99% premium coverage for employees dependents)
• 401K Retirement Plan
• Flexible Paid Time Off (PTO) and 8 Paid Company Holidays
• Additional Benefits include: Family Leave, Commuter Benefits, Health FSA, Wellness Stipend
  
  

If you are passionate about sustainability and want to be part of a fast-growing startup that is making a difference, we want to hear from you.

Equal Employment Opportunities

Lingrove provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

More About Ekoa®

Our eco-friendly ekoa® plant-based surfaces, panels, and 3D products can replace wood and laminates in all interior applications – from walls to ceilings to casework, and so on – with a cost-competitive, carbon-neutral, clean chemistry product that delivers a higher strength-to-weight ratio than steel.

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Salary : $180,000 - $225,000