What are the responsibilities and job description for the VP of Marketing position at PredictHQ?
PredictHQ is the pioneer in Predictive Demand Intelligence, strengthening AI-powered demand planning by eliminating business blind spots caused by demand volatility related to external events. PredictHQ empowers businesses to Master Predictability so they can optimize inventory, staffing, pricing, and marketing to capitalize on real-time local events. PredictHQ's unique combination of forecast-grade event data, superior AI models, and agile infrastructure fuels smarter business decisions by going beyond WHAT local events are happening to help business leaders predict the unpredictable: WHY each event matters to them.
We cover every major event category, from conferences and concerts to unscheduled events such as extreme weather or airport delays. PredictHQ utilizes advanced artificial intelligence (AI) techniques to extract actionable insights from vast amounts of event data. Through machine learning, the platform automatically identifies relevant events from diverse sources and categorizes them based on their potential impact on business operations. This AI-powered approach enables PredictHQ to continuously improve the accuracy of its predictions by learning from past events and their effects on demand patterns. PredictHQ harnesses the power of AI to deliver actionable intelligence via powerful APIs and an easy-to-use web application that helps our customers anticipate and respond to fluctuations in demand that are driven by various events, ultimately enabling them to optimize resource allocation, improve forecasting accuracy, and capitalize on growth opportunities.
By uncovering these relationships, businesses can better understand the drivers of demand volatility and adjust their strategies accordingly. Our AI models are capable of adapting to changing market conditions and incorporating real-time data updates to provide up-to-the-minute insights. This dynamic approach ensures that our customers are equipped with the most accurate and relevant information to make informed decisions in a rapidly evolving environment.
The largest companies in the world, including Dominos, Uber, Amazon Alexa, and Walgreens leverage PredictHQ's AI-powered platform to eliminate the complexity, time, and unknowns that come with predicting demand from external events.
Launched in 2016, PredictHQ is backed by Lightspeed Venture Partners, Sutter Hill Ventures, and Aspect Ventures. PredictHQ has offices in Auckland, New Zealand, San Francisco, USA, and London, UK.
PredictHQ is about teamwork to achieve huge things. We are building innovative and complex products, so our empathetic, hard-working culture is key to our success. We are proactive in helping our teammates grow and thrive in their careers, as well as making sure everyone can put their family and friends first.
Requirements
As our VP of Marketing, you will be the driving force behind all things marketing at PredictHQ. From increasing our TOFU to mastering our brand proposition and ensuring everyone knows who PredictHQ is, you are not just a strategic leader, but also a doer.
With a small but mighty team of three (one focused on demand generation, the other on content marketing), you'll lead, mentor, guide, coach and support them in their areas of expertise. Together you will mastermind campaigns, strategies, and optimizations that supercharge our growth.
A strong focus will be the end-to-end process of website optimization. From SEO and user experience refinement, conversion and content optimization all the way to analytics and monitoring. You will use data-driven insights to refine our marketing approach, turning visitors into leads and leads into loyal customers.
You will have a seat at the table, and work closely with the CRO, VP of Sales and Director of CS to deliver compelling value propositions that show the world PredictHQ is a need to have, not a nice to have, when it comes to forecasting and managing demand.
Key Focus Areas and Expected Results
We cover every major event category, from conferences and concerts to unscheduled events such as extreme weather or airport delays. PredictHQ utilizes advanced artificial intelligence (AI) techniques to extract actionable insights from vast amounts of event data. Through machine learning, the platform automatically identifies relevant events from diverse sources and categorizes them based on their potential impact on business operations. This AI-powered approach enables PredictHQ to continuously improve the accuracy of its predictions by learning from past events and their effects on demand patterns. PredictHQ harnesses the power of AI to deliver actionable intelligence via powerful APIs and an easy-to-use web application that helps our customers anticipate and respond to fluctuations in demand that are driven by various events, ultimately enabling them to optimize resource allocation, improve forecasting accuracy, and capitalize on growth opportunities.
By uncovering these relationships, businesses can better understand the drivers of demand volatility and adjust their strategies accordingly. Our AI models are capable of adapting to changing market conditions and incorporating real-time data updates to provide up-to-the-minute insights. This dynamic approach ensures that our customers are equipped with the most accurate and relevant information to make informed decisions in a rapidly evolving environment.
The largest companies in the world, including Dominos, Uber, Amazon Alexa, and Walgreens leverage PredictHQ's AI-powered platform to eliminate the complexity, time, and unknowns that come with predicting demand from external events.
Launched in 2016, PredictHQ is backed by Lightspeed Venture Partners, Sutter Hill Ventures, and Aspect Ventures. PredictHQ has offices in Auckland, New Zealand, San Francisco, USA, and London, UK.
PredictHQ is about teamwork to achieve huge things. We are building innovative and complex products, so our empathetic, hard-working culture is key to our success. We are proactive in helping our teammates grow and thrive in their careers, as well as making sure everyone can put their family and friends first.
Requirements
As our VP of Marketing, you will be the driving force behind all things marketing at PredictHQ. From increasing our TOFU to mastering our brand proposition and ensuring everyone knows who PredictHQ is, you are not just a strategic leader, but also a doer.
With a small but mighty team of three (one focused on demand generation, the other on content marketing), you'll lead, mentor, guide, coach and support them in their areas of expertise. Together you will mastermind campaigns, strategies, and optimizations that supercharge our growth.
A strong focus will be the end-to-end process of website optimization. From SEO and user experience refinement, conversion and content optimization all the way to analytics and monitoring. You will use data-driven insights to refine our marketing approach, turning visitors into leads and leads into loyal customers.
You will have a seat at the table, and work closely with the CRO, VP of Sales and Director of CS to deliver compelling value propositions that show the world PredictHQ is a need to have, not a nice to have, when it comes to forecasting and managing demand.
Key Focus Areas and Expected Results
- Marketing Strategy: Develop and implement a marketing strategy aligned with business goals, ensuring consistent messaging across platforms
- Budget Management: Oversee the marketing budget, optimizing resource allocation for maximum ROI
- Inbound & Outbound Marketing: Enhance inbound efforts (content, SEO, lead nurturing) and drive outbound campaigns for demand generation and brand awareness
- PR & Brand Management: Lead PR efforts, managing teams and agencies to increase brand visibility and ensure consistent branding
- Website Optimization: Manage website strategy for user experience and conversion optimization, working with developers and designers
- Cross-functional collaboration: Align with sales, product, and customer success teams to integrate marketing with business objectives
- Brand Awareness: Increase market presence through strategic PR and brand initiatives
- Lead Generation & Acquisition: Grow leads and conversions through optimized marketing strategies
- Website Performance: Boost traffic, engagement, and conversions, driving customer growth
- Product Launches: Execute successful product launches and campaigns to drive adoption
- Market Positioning: Strengthen industry leadership through consistent, strategic marketing
- Cross-Functional Collaboration: Improve collaboration across departments to enhance marketing impact
- Strategic Marketing Leadership: Proven track record in creating and executing growth-focused marketing strategies. Skilled in leading high-performing teams
- Product Marketing: Expertise in product positioning, messaging, and go-to-market strategies, translating complex features into clear value propositions
- Digital Marketing: Proficient in SEO, SEM, content marketing, social media, and email. Experienced with automation tools and CRM for lead generation and engagement
- PR & Brand Management: Skilled in managing PR campaigns and brand initiatives, ensuring consistent messaging across channels
- Data-driven: Strong analytical abilities to optimize marketing through data interpretation and ROI measurement
- Budget Management: Experienced in managing marketing budgets, and balancing strategic investment with cost control
- Industry Insight: Deep understanding of industry trends, customer needs, and competition, with awareness of emerging technologies
- Sales-Marketing Alignment: Expertise in aligning marketing with sales to drive revenue, supporting each stage of the sales funnel
- Customer Focus: Strong knowledge of customer behavior, segmentation, and journey mapping for targeted campaigns
- Leadership: Strong leadership with the ability to inspire, manage, and prioritize across multiple projects
- Communication & Collaboration: Excellent communication and collaboration skills to work across teams and articulate complex ideas clearly
- Creative Thinking: Innovative approach to developing unique campaigns that set the company apart, with a willingness to experiment
- Results-Driven: Focus on achieving measurable results and continuously improving marketing strategies
- Adaptability: Thrives in dynamic environments, responding proactively to challenges and changing priorities
- Applicants for this position must have US residency or a valid US work visa
- Willingness to travel within the US, UK, EU, NZ or other international locations up to 20% as needed
- Ensure that all activities are conducted in accordance with internal policies and procedures, applicable legislation, rules and standards, including relevant Acts, Advertising Standards Authority rules and regulations, and industry body requirements
- The salary range for hiring for this position is $200,000 - $230,000, comprising a base and variable component
- Health care and benefits administered by Sequoia One
- Flexible time off policy
- 10 weeks of fully paid parental leave
- Paid Birthday Leave
- Paid Family and Friends Day Leave
- Flexible work arrangements that allow for work-life balance
- Regular Social Events (after all, we can't be the Event Experts if we don't have a few of our own!)
- Strong focus on your training and development
- Options in a fast-growing company in its early stages
- $500 annual stipend to support flexible working
Salary : $500 - $230,000
