Sr Director of Marketing

Description

Position at StellarWP

At StellarWP, we’re passionate about pushing the boundaries of what’s possible with WordPress. As a premium WordPress company, we bring together a talented team of innovators, designers, and developers who are dedicated to creating top-tier products that empower website creators and businesses worldwide. Working at StellarWP means being part of a vibrant, collaborative community where creativity thrives and every idea matters. Here, you’ll have the opportunity to work on cutting-edge projects, grow alongside industry experts, and make a meaningful impact in the digital world.

We are looking for a seasoned professional with a deep understanding of WordPress, experience leading distributed teams, and a passion for digital marketing to join our team as Sr. Director of Marketing. In this role, you'll drive strategic initiatives, lead cross-functional teams, and shape the future of our digital products. If you’re ready to make a significant impact and bring your expertise to a fast-growing, innovative environment, we want to hear from you! Apply today to be a part of our visionary leadership team.

This is a permanent, full-time, remote position with an annual salary up to $150K.

Responsibilities :

• Lead and mentor a distributed team of professionals, fostering a collaborative and results-oriented culture
• Oversee the planning, execution, and optimization of multi-channel digital marketing campaigns
• Utilize analytics and data-driven insights to measure the effectiveness of marketing efforts, identify opportunities for improvement, and inform future strategies
• Work closely with cross-functional teams to ensure a cohesive and integrated approach to marketing
• Create dashboards and provide regular reports to senior leadership on the performance of digital marketing initiatives and their impact on business objectives
• Architect and maintain the marketing technology stack, identifying and leveraging automation opportunities to enhance efficiency
• Stay ahead of industry trends and emerging technologies to ensure StellarWP remains at the forefront of WordPress innovation
• Formulate and execute comprehensive testing for content and landing pages with a focus on enhancing user engagement and improving conversion rate optimization
• Manage and deliver ad hoc projects, including business analysis, customer research, data analysis, reporting, and product improvements, with a particular focus on conversion rate optimization (CRO) testing
• Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
  
  
  

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; or commensurate experience
• 15 years of experience in digital marketing, with at least 5 years leading distributed teams
• 5 years working experience with WordPress
• Excellent analytical abilities, backed by experience with advanced CRM and marketing automation platforms
• Proven ability to develop strategic plans and successfully execute projects
• The ability to identify new market opportunities that result in demonstrable brand growth and expansion
• Demonstrated success in launching, evaluating, and refining marketing campaigns with an on emphasizes speed to market and continuous improvement
• Strong budget management skills, including planning, forecasting, and resource allocation
• Experienced in change management
• Excellent communication and interpersonal skills with a proven track record of effective stakeholder management at all levels
• Proven project management expertise; the ability to balance various complex projects running simultaneously
• Up-to-date on the latest trends and technologies in digital marketing
• Expertise in web analytics tools
• Experience collaborating across both technical and non-technical teams to remove roadblocks
• Expertise in web analytics tools (e.g., Google Analytics, HubSpot, etc.)
• Experience with agile project management methodologies, demonstrating an ability to adapt quickly to changing priorities and managing scope creep
  
  
  

Bonus Points:

• Email marketing automation expertise with ActiveCampaign
• Experience with international marketing and understanding of global market dynamics
  
  
  

We Offer:

• Excellent Employer paid Benefits options - Medical, Dental, Vision, Prescription
• Traditional and Roth 401k with company matching
• Fun employer-sponsored events
• A collaborative team culture
• Consistent/set work hours
• Challenging non-redundant daily duties
• A voice in how things get done
• Access to ongoing training
  
  
  

Disclaimer:

This job description is only a summary of the typical functions of the position. It is not intended to be an exhaustive or comprehensive list of all job responsibilities, tasks, or duties. Additional duties and tasks may be assigned as part of the job function. Liquid Web Inc. reserves the right to modify, interpret, or apply this job description in a way that best supports the organizational needs. The job description in no way creates or implies an employment contract. The employment contract remains “at will”.

Equal Employment Opportunity Policy: Liquid Web is committed to offering equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.