Marketing Director

Liv Pur, LLC
Job Description

Job Title: Marketing Director
Department: Marketing
Reports To: President

Summary: - The Marketing Director builds and executes comprehensive strategic marketing plans for target market segments/industries for Liv Pur, LLC, and manages a team of marketing analysts to execute on said plan.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

- Builds and executes comprehensive strategic marketing plan for Liv Pur, LLC

- Manages the US marketing team, implementing a project management and execution system to efficiently delivery on strategic initiatives established by the Business
Development Manager, Innovation

- Builds brand and capability awareness across customers and prospects

- Drives implementation of strategy in conjunction with Liv Pur, LLC

- Develops plans/funnels for new markets and categories and works to implement them.

- Drives improvement of quality and assess impact of these plans/projects on commercial growth and performance

- Assesses trends across regions and our target industries and identify innovation opportunities

- Keeps informed and shares relevant industry news and reports on markets, customers and competitors.

- Understands key competitors, their product offerings and strategy and relate this back to Liv Pur to sharpen our proposition, offerings and innovation drive.

- Works with internal-stakeholders and subject matter experts to develop trend/insight led new concepts, products etc.

- Develops new marketing processes, methods and toolkit to increase our marketing and sales success. Coach commercial team on these materials, and how to position to their accounts and prospects

- Develops and control budgets, allocate resources across projects

- Manages agencies and other suppliers, including contract negotiation and management

- Work collaboratively with third party marketing firms

- Becomes front-facing agent for external parties such as media, with marketing departments at key accounts and build strategic partnerships

Supervisory Responsibilities

- Directly supervises marketing analysts within the company marketing division.

- Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws

- Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees, addressing complaints and resolving problems.

Qualifications
- Successful candidate will have strong verbal and written communication skills, strategic and critical thinking skills.

- Team management, mentoring and developing direct reports experience necessary.

- Experience in creation and execution of social media, direct mail, and email marketing initiatives

- Demonstrated sound judgment and decision making abilities

Education and/or Experience
Bachelor of Science degree in Marketing or related field with
7 years’ industry experience

Job Type: Full-time

Pay: $125,000.00 - $175,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 10 hour shift
• 12 hour shift
• 8 hour shift
• Monday to Friday
• On call
• Weekend availability

Experience:

• Marketing: 7 years (Preferred)

Work Location: Multiple Locations