Insomniac - PR Specialist

Job Summary:

WHO ARE YOU?

Do you enjoy dance music? Are you passionate about Public Relations and Communications? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance culture and a love of the public relations space. Is this you? Read on…

WHO ARE WE?

Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.

Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac’s events have taken place in 13 countries across five continents. The company’s premier annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.

THE ROLE

The PR Specialist will provide support to the publicity team across Insomniac’s expansive portfolio of concerts, festivals and new business initiatives. This position will consist of both administrative tasks and impactful and proactive media outreach to increase Insomniac’s awareness in the news as a global lifestyle and entertainment company. The individual in this role will play a key role in all aspects of Insomniac’s festival-specific communications. This is not a remote position.

RESPONSIBILITIES

• Lead multiple publicity campaigns for 2023 festival season with ability to prioritize newsworthy milestones and moments eligible for pitching to secure national media placements.

• Build target media lists and overall PR strategies with creative storylines and suggested media opportunities for festival campaigns

• Liaise with marketing team and festival stakeholders to oversee Insomniac PR calendar and timeline of company announcements

• Draft and edit a variety of different content to support communications and marketing efforts for press releases, festival recaps, news articles, interview talking points and other things as needed

• Lead the media credentialing process for all events which includes vetting applications, approving, and denying all requests

• Oversee press@insomniac.com inbox to maintain journalist relationships and facilitate incoming media inquiries

• Manage post-festival media inquiries which includes distribution of photo selects and recap news

• Administrative tasks will include daily press clip management and upkeep of media database and contact lists for all media types and global markets

• Assist PR Manager in day-to-day coordination with outside PR agencies

• Participate in team brainstorms for event strategy and planning, listen in on department meetings and conferences

• Project-manage various other short-term assignments, as requested

• Provide support at events on site as needed (i.e., managing media check-in and/or staffing the press lounge)

• All other press related duties as requested

• Manage PR internship role to oversee assignments and provide mentorship

QUALIFICATIONS

• Must have at least 3 years of music/entertainment PR experience

• Proven ability to develop and maintain strong relationships with dance music journalists, entertainment insiders, and other media partners from a global scale

• A successful history of pitching and securing coverage of client campaigns and events

• Interest in philanthropic initiatives and social impact preferred

• Strong writing skills across multiple mediums – press materials, pitches, internal communication, etc.

• Familiarity with the ever-changing media landscape across dance music and on a broader, national scale

• Must be able to work out of the Calabasas, CA office five days a week for eight hours each day

• Must have deep understanding of social media platforms (Facebook, Twitter, Instagram) and have working knowledge of Adobe Suite (Photoshop) and Google Docs (Sheets Docs)

• Must be motivated with an “Everything is possible” attitude

• Must be an active problem solver, instilled with a sense of urgency for projects large and small

• Knowledge of dance music and Insomniac’s brands

WORK ENVIRONMENT

• Must be able to tolerate loud noise levels and busy environments

• May work in drastic temperature climates working on site at our events

• Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

EQUAL EMPLOYMENT OPPORTUNITY
Insomniac strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

Hiring Salary Range: $65 ,000.00 - $ 75,000.00 USD

Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Insomniac takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.