What are the responsibilities and job description for the F-35 Digital Marketing Specialist position at Lockheed Martin?
Description:Reporting to the senior manager of Aeronautics Marketing Communications, the F-35 digital marketing specialist shapes and implements social and digital media strategy for the F-35 line of business. This individual is experienced in social and digital media, actively explores industry trends, introduces innovative executions, and helps to build influencer engagement. The focus of this role is to elevate our Lockheed Martin brand storytelling efforts in how we create and deliver compelling digital content to target audiences. This individual works with other team members to build integrated communications plans for capture and keep-sold campaigns; aligns efforts to the business and Communications strategy; and tracks and reports metrics for campaigns. Additionally, this individual collaborates with the Aeronautics social and digital team lead to shape the overall content strategy for F35.com.
Key Responsibilities:
• Develop, manage and execute the F-35 digital content strategy for the F-35 social media channels and Lockheed Martin global channels.
• Provide digital marketing counsel and recommendations to advance F-35 capture and keep-sold campaigns.
• Optimize performance of digital content by applying key insights and best practices.
• Collaborate closely with visual communicators to explore and adopt innovative ways to tell the F-35 story and connect to broader Lockheed Martin narratives.
• Lead the Aeronautics LOB Mini-Team for F-35 to ensure proactive planning, message alignment and full engagement by the team in the content development process.
• Write copy and manage F-35 social and digital content to ensure a consistent brand voice, message and conversation.
• Collaborate with advertising and social/digital team members across Lockheed Martin’s Business Areas, Enterprise Operations, Government Affairs, International and PR agencies to build integrated marketing communications campaigns in support of key business priorities.
• Research industry trends for effective storytelling on Twitter, Facebook, LinkedIn and Instagram to drive best practices and innovation.
• Identify, track and build relationships with online communities, advocates and influencers.
• Schedule, distribute, amplify, monitor, listen and analyze social media engagement using third party software tools.
• Partner with program and executive communicators to build, produce and execute the social media elements of executive engagement plans.
Basic Qualifications:
Bachelor's degree in Communications, Business Administration, Marketing, Public Relations or a related field.
Experience working in Communications.
Desired Skills:
Experience working in social and digital media.
Strong writing experience. Writing samples expected if selected for an interview.
Clearance Level: None
Other Important Information You Should Know
Expression of Interest: By applying to this job, you are expressing interest in this position and could be considered for other career opportunities where similar skills and requirements have been identified as a match. Should this match be identified you may be contacted for this and future openings.
Ability to Work Remotely: Part-time Remote Telework: The employee selected for this position will work part of their work schedule remotely and part of their work schedule at a designated Lockheed Martin facility. The specific weekly schedule will be discussed during the hiring process.
Work Schedules: Lockheed Martin supports a variety of alternate work schedules that provide additional flexibility to our employees. Schedules range from standard 40 hours over a five day work week while others may be condensed. These condensed schedules provide employees with additional time away from the office and are in addition to our Paid Time off benefits.
Schedule for this Position: 4x10 hour day, 3 days off per week
Lockheed Martin is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
At Lockheed Martin, we use our passion for purposeful innovation to help keep people safe and solve the world's most complex challenges. Our people are some of the greatest minds in the industry and truly make Lockheed Martin a great place to work.
With our employees as our priority, we provide diverse career opportunities designed to propel, develop, and boost agility. Our flexible schedules, competitive pay, and comprehensive benefits enable our employees to live a healthy, fulfilling life at and outside of work. We place an emphasis on empowering our employees by fostering an inclusive environment built upon integrity and corporate responsibility.
If this sounds like a culture you connect with, you’re invited to apply for this role. Or, if you are unsure whether your experience aligns with the requirements of this position, we encourage you to search on Lockheed Martin Jobs, and apply for roles that align with your qualifications.
Experience Level: Experienced Professional
Business Unit: AERONAUTICS COMPANY
Relocation Available: Possible
Career Area: Public Relations
Type: Full-Time
Shift: First
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