Director of Marketing

SUMMARY

We have an exciting and dynamic opportunity for a talented Marketing professional with a passion for Men’s Health. You will live, eat, and breathe all things social media, creative design, and marketing strategy. You will devise and lead a cutting-edge social media strategy in support of our strategic priorities and brand management, helping to drive new patients in the door and making our current patients bigger fans of our amazing practice.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned by the Owner.

Marketing/Advertising Activities

• Be the voice of our practice’s social media channels and marketing campaigns. Lead conversations and oversee day-to-day community management (this includes reputation management by monitoring feedback, moderating comments, and responding to inquiries).
• Develop, maintain, and implement the social media and content strategic marketing plan, goals, and objectives.
• As part of the marketing plan, create a social media content calendar to develop a cadence for social posts across all channels.
• Oversee campaigns, projects, and community management across various social media platforms including, but not limited to: Facebook, Instagram, Twitter, TikTok, YouTube, and more.
• Research changing and evolving trends in social media platforms (eg, latest additions and changes with Instagram and Facebook features) and modify strategy accordingly.
• Build new audiences and increase visibility, impact, and awareness of our practice and mission while instilling pride and deepening engagement.
• Conduct research, monitor trends, and analyze success against goals and competitors while providing ongoing strategic recommendations.
• Responsible for graphic design and creative development for all marketing campaigns.
• Work with the owner to produce weekly blogs that highlight both our practice and industry trends; develop these blogs from keyword research to ensure more visitors to our site.
• Manage and update the practice website to ensure effective and current practice promotion; also ensure timely fulfillment of information requests from patients.
• Design, produce, and distribute practice newsletter on a regular basis.
• Consult with physicians and practice administrators on a regular basis to develop and update marketing initiatives.
• Manage the company's Google My Business profile with regular updates.
• Work with contracted companies to continually improve Search Engine Optimization (SEO) so we rank within the top 3 for organic searches on Google for all of our core services.
• Use Mailchimp to create and send regular newsletter email to our patients.
• Oversee and manage all forms of marketing including commercials, radio ads, direct mailers, geofencing and targeted advertising, print ads, and social media advertising.

Administration/Management

• Train relevant staff on social media best practices and get buy-in to use their own social media accounts to promote themselves.
• Facilitate weekly marketing meetings to update the team on marketing programs and deliverables.
• Perform other related duties to ensure effective communication and practice promotion.

Education and Experience:

• College degree in marketing, advertising, public relations, journalism or communication desired but not required.
• Real life experience in social media and marketing is a must: 2-5 years of experience in social media and content marketing is ideal.
• Men’s Health or Wellness industry knowledge and experience preferred.

Essential Skills and Abilities:

• Experience designing, implementing, and managing social media marketing programs including reels, promo videos, pictures and original content; measurement and analytics preferred.
• Hands-on experience with social media platforms including, but not limited to: Facebook, Instagram, Twitter, YouTube, and more.
• Hands-on experience with Google Pay Per Click (PPC) advertising and Facebook advertising.
• Expertise in developing and using consistent brand voice across marketing channels.
• Excellent verbal and written communication skills.
• Experience with additional digital marketing channels such as Website Management (CMS), CRM, online sales (woo commerce) and email marketing.
• Adobe Suite or other comparable image and video design software.
• Proficiency with WordPress preferred.
• Must be customer service oriented.
• Effective organization skills with attention to detail.
• Ability to manage multiple projects simultaneously.
• Presents a highly professional image.

Job Type: Full-time

Pay: $60,000.00 - $65,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to Relocate:

• Charlottesville, VA 22911: Relocate before starting work (Required)

Work Location: In person