SEO Manager - In Office

Job Summary

The principle purpose of the SEO Manager is to manage the planning, optimization, and implementation of search engine optimization tactics across Lowe's digital properties to increase organic traffic from search engines (Google, Bing, etc.).

This position is key to future growth and will be responsible for management of organic search, the largest and fastest growing traffic driving channel for Lowe's. This position manages a team of individual contributors and agency resources responsible for executing enterprise Search Engine Optimization (SEO) strategies to improve Lowe's search visibility in search engines, driving increased traffic to Lowes.com and sales for total Lowe's.

To accomplish this, the SEO Manager must have expertise in leading teams through technical analysis, keyword research, on-page optimization, content gap analyses, link building campaigns, competitive analysis, and reporting required for effective site optimization.

The SEO Manager works closely with Product Management, Digital Merchandising, UX, Navigation, Site Search, Operations, and IT teams as well as the Marketing Content, PR, and Social teams in order to align efforts to improve Lowe's rankings and visits from search engines.

Key Responsibilities

• Accountable for delivering on the P&L for the organic search marketing channel; lead all natural search strategy development and planning; track, report, and analyze all SEO initiatives and campaigns.

• Manages an internal team of individual contributors and agency resources, overseeing and prioritizing projects toward a set of performance goals.

• Works with Sr. Product Manager (SEO) to plan SEO IT projects; forecast business impact, and help drive cross-functional alignment on prioritization of work within the organization.

• Champion and educate the broader organization on the benefits, ranking factors, and activities required to effectively optimize a large website to effectively rank high in search engines. Represent natural search in cross-functional meetings; present natural search initiatives and results to senior executives on a quarterly and ad hoc basis.

• Collaborates with Lowes.com and Marketing teams to align efforts and work streams of other teams to with natural search rankings factors to improve rankings and traffic performance.

• Stay current with algorithm changes and new advances in Search Engine Optimization best practices, the competitive landscape, vendor capabilities; leverage that knowledge to influence current and future business plans and strategies; drive digital marketing innovation, thought leadership, and best practice sharing throughout the organization.

• Pursues professional growth and provides developmental opportunities for others by soliciting and acting on performance feedback; building collaborative, cross-functional relationships; hiring, training, and developing talent for growth opportunities; delegating tasks and decisions; fostering open dialogue amongst team members; working closely with employees to set goals and provide open feedback and coaching to drive performance improvement

• Manages designated work stream to meet customer and business needs by translating business plans into tactical action items; communicating goals and objectives; overseeing work assignments; aligning team efforts; building accountability for and measuring progress in achieving results; identifying and addressing improvement opportunities; assuming responsibility for decision making

Required Experience

• Bachelors Degree in Business, Business Management, Marketing, or Communications

• 8 Years experience in marketing or business related work experience

• 4 Years experience as a(n) Search Engine Optimization

• 4 Years experience with web analytics tools such as Site Catalyst or Adobe Insights and content management systems such as Adobe CQ/Web Experience Manager

• 4 Years experience with search engine optimization tools such as BrightEdge, Searchmetrics, SEO Clarity, Google Adwords, Moz, Screaming Frog, etc.

• Proven track record of delivering qualified search engine traffic

• Ability to form relationships/partnerships and lead by influence rather than by authority

• Prior experience coordinating and managing teams

• Solid understanding of other digital marketing channels (i.e. paid search, email, social, display, social, affiliates)

• Strong analytical skills with ability to drive meaningful actions from large data sets

• Experience presenting in large forums and to C- executive management

Preferred Experience

• Masters Degree, MBA

• SEO experience for large retail business

About Lowe's

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 17 million customer transactions a week in the U.S. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion of sales were generated in the U.S., where Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.