Associate Marketer-Category & Promo Planning

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Thank you for dedicating your time and talent to Lowe’s.  We want to give you more opportunities to learn and grow, so if you find a position you’re interested in below, we encourage you to apply!

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Your Impact
The Associate Marketer of Category Marketing and Promo Planning will work with Merchandising to build and deliver category messaging and promo plans. This position will support the development of differentiating messaging and promo strategies for prioritized DIY and Pro customer segments by leveraging consumer insights and a deep understanding of the competitive landscape. The Associate Marketer of Category and Promo Planning will serve as a COE for an assigned business area and serve as a single point of contact for key leaders within the marketing, merchandising and operations organizations. This position is responsible for consistent messaging across all customer facing touch points instore and online. Largely, the Associate Marketer is responsible for maintaining the category library, calendar, promo central and all necessary planning and execution artifacts. This position has to know how to best represent the work with key stakeholders - especially merchandising and internal marketing partners.

What you will do

• Builds messaging and promotional strategies with merchants and pricing partners, based on strong understanding of customer value, economics and competitive actions. Ensures consistent delivery across all customer facing touch points instore and online.
• Partners with Category and Promo Manager to analyze/interpret data to draw clear, actionable conclusions that influence program development; create growth supported by fact-based business cases in partnership with Merchandising.
• Leads the development of the category library and serves as the integrator across marketing and broader organization. 
• Partners with cross-functional teams to ID product launches, product growth opportunities and most advertised items lists for DIY and Pro.
• Builds promotional plans with pricing partners and merchants, based on strong understanding of customer value, economics and competitive actions and execute across channels.
• Ensures clear, concise and consistent messaging across all customer touch points.
• Analyzes, monitors and reports on the impact of strategies against goals and objectives both quarterly and annually.
• Speaks to vendor and LORMN plan and ensures that this work is represented in calendars and the category library.

Required Qualifications:

• Bachelor's Degree Marketing, Digital, E-Commerce or relevant field
• 3-5 Years Marketing experience
• 1-2 Years Running a P&L or working alongside P&L owners
• 1-2 Years Leadership experience, preferably in Agile cross-functional teams
• 1-2 Years Working cross-functionally

Preferred Qualifications:

• Experience leading customer marketing at a retailer

About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.
 

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.