What are the responsibilities and job description for the Sales Representative position at LUXOTTICA?
Sales Representative
Date: Feb 25, 2023
Brand: Luxottica Wholesale North America
Location:
Allentown, PA, US, 18104
Requisition ID: 789371
Position:Full-Time
Total Rewards: Benefits/Incentive Information
Position:Full-Time
Total Rewards: Benefits/Incentive Information
Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 9,100 retail stores across the globe.
In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, and Target Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.
Luxottica’s Wholesale teams deliver the highest quality frames, best-in-class expertise and a deep understanding of products and markets to support our customers and fuel their businesses all over North America.
GENERAL FUNCTION
The Sales Representative’s responsibility is to achieve sales targets and deliver growth by regularly visiting customers to provide best in class service, maximizing their call cycle based on customer profile and the Luxottica Loyalty Rewards program. The incumbent is responsible in executing brand strategies while also maintaining the established standards for distribution, training, productivity and merchandising.
MAJOR DUTIES AND RESPONSIBILITIES
- Achieves monthly, quarterly, annual sales, average unit price, distribution and door productivity targets for each of the brand collections they carry.
- Develops and adheres to effective call plan to achieve desired service frequency of customer visits, with a goal of regularly visiting all customers in an 4-12 week rotation or less (with Diamond, Platinum, Gold and Silver priority coverage).
- Regularly visits customer to ensure brand visual merchandising - refreshes POP materials regularly along with board space to reflect brand positioning and support sell through of product
- Logging visits in One Sales Suite.
- Utilizes reports, trainings, samples, hardware/software to effectively manage the customer relationship and to enhance sales effectiveness.
- Proactively manages distribution in their territory based on brand guidelines.
- Builds strong working relationship at all levels within the practices and businesses they manage.
- Utilizes all brand materials to conduct regular customer trainings to reinforce knowledge and ensure message to the end-patient/ consumer is translated consistently with the brand positioning
- Remains current on trends affecting the business.
- Cultivates existing customer base with regular visits to their location, while continuously prospecting for new potential in the market
- Collaborate with sales counterparts (i.e. other brand divisions, Essilor, etc) in delivering broader synergy programs.
- Participates in and represents Luxottica in local, regional and national trade shows
- Develops an effective business plan by leveraging Luxottica Rewards program, tools, and resources to demonstrate ROI and deliver sales growth
- Submits weekly/monthly/quarterly metrics to leadership in order to further develop and support growth strategies.
- Attends required corporate training sessions, conference calls, team meetings and appointments within the district.
- Develops and conducts trunk shows and other patient/consumer events in top practices to create awareness for brands and drive sales
BASIC QUALIFICATIONS
- 2 years (min) of direct sales experience with proven track record of results
- Must be able to carry sample bags weighing at least 25 Ibs
- Strong written and verbal communication skills.
- Proven sales performance and ability to increase revenues.
- Strong interpersonal skills and the ability to develop relationships
- Excellent training and presentation skills.
- Strong visual merchandising background
- Strong ability to problem solve and anticipate challenges in advance while proposing solutions.
- Strong PC skills, including Excel, Word and PowerPoint.
- Significant and regular field time required with overnights dependent on geography (up to 100% travel).
- Valid driver’s license and eligibility to work in US.
- Ability to utilize personal car for work related travel on a daily basis.
PREFERRED QUALIFICATIONS
- BA/BS degree
Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 (be sure to provide your name and contact information so that we may follow up in a timely manner).
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans receive preference in accordance with Tribal Law.
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