Director, Makeup Marketing

Company Description

From 1946, people of the House of Parfums Christian Dior in France and around the world embody the spirit of excellence, creativity, and the unique savoir-faire of its creator, the couturier-perfumer Christian Dior. Revolutionizing the codes of French elegance and luxury with its perfumes, combining tradition and daring innovation in makeup and skincare, we reinvent every day the Dior style and affirm beauty and joy in its entirety.

Parfums Christian Dior invites you today to join its North America teams.

Parfums Christian Dior is part of the LVMH Group.

Job Description

Develop and execute strategic marketing programs for Dior’s Makeup business in accordance with Management’s objectives. Meet growth objectives and contribute to overall corporate profitability through new product launches, as well as the ongoing support of basic business within a given outlined budget. Oversee implementation of promotion and strategy aligning with key retailer objectives. Manage, train, develop, and motivate direct reports.

This New York full-time position will report directly to the Vice President, Beauty Marketing to support the development and growth of the Makeup category. This role plays an important role in the culture and vision of Parfums Christian Dior.

Principal Duties and Responsibilities

• Lead and implement North American Marketing strategies for Makeup category with a focus on topline growth and increasing market share and rank.
• Lead, plan, and execute launch programs including adapting launches for North American market, forecasting launch quantities, and managing 360-launch plans including: budget, visual weeks, merchandising, sampling, and account specific activations. Partner with cross functional teams on execution of PR, education, events, media support, and co-op programming.
• Work with Makeup Marketing team to develop seasonal marketing calendar to maximize launches and strategic focus on ongoing priorities. Demonstrates ability to bring new ideas and can validate through a mix of data and research.
• Develop strong working relationship with the Central Marketing team.
•  Communicate regularly to outline market specific needs, provide feedback on launches including category analysis with U.S.-specific needs (i.e. shades, claims, name, formula, competition, trends, and gaps/opportunities in product portfolio).
• Issue quarterly trend report including monthly NPD competitive information, new product launches, and social media trends.
• Lead and drive merchandising initiatives for all distribution channels: installations; counters, including launch glorifiers and new makeup bar units.
• Work closely with Key Account Managers to customize programming per retailer (including Sephora, Nordstrom, Macy’s, Dillard’s, among others) in order to maximize sales and visibility.
• Build and revise annual budget (promotional spending). Reconcile monthly actual to budget spending to make sure that spending is on target.
• Develop strong working relationship with Sales to develop accurate and strategic forecasts for new products. Recommend adjustments to basic business forecasts based on new product projections.
• Take proactive approach toward saleable and non-saleable inventory through monthly updates. Ensure correct inventory of saleable line items to minimize out of stocks and inventory excesses.
• Track retail sales monthly and overall product performance in order to anticipate and react to changing environment.
• Ensure testers and merchandising units are forecasted according to usage and to budget to ensure maximum efficiency and minimize out of stocks and excess inventory.
• Partner with Education to evolve the marketing strategy and its implementation in seasonal seminars.
• Establish and maintain strong and supportive individual and team relationships with cross-functional groups (Sales, Education, Merchandising, Creative, Media, PR, and Finance) to enhance achievement of objectives. Ensure that all are informed fully of marketing plans (and any changes) on a timely basis.
• Spearhead development of seasonal sales sell-in materials.
• Prepare and present product marketing calendar and support programs at seasonal Sales Conferences. 
• Prepare and present seasonal marketing calendar and programs to all retailers twice per year..
• Spearhead all procedures, forms, analyses, and reports critical to the execution of marketing plans.
• Propose retail-pricing recommendations for all new products and price increases on existing SKUs.
• Liaise frequently with Operations team to ensure that all programs arrive on time, highlighting any potential issues to management.

SUPERVISION RECEIVED

VP of Marketing, Makeup & Skincare

SUPERVISION EXERCISED

Manager, Makeup Marketing

Assistant Manager, Makeup Marketing

Qualifications

• 10 years of Marketing experience in the beauty industry, specifically on a North America local affiliate market working with product development teams abroad
• Color Experience required
• Prestige makeup experience preferred
• A proven and successful people-management track record
• Strong analytical skills, oral and written presentation skills, and excellent computer skills, including Excel and PowerPoint; NPD analytical skills preferred
• Exhibit a keen ability to be proactive as well as handle a multitude of projects at one time
• Highly organized and detail-oriented
• Highly analytical with strong forecasting and budget experience
• Strategic thinker and excellent team player
• Deals with confidential information and/or issues using discretion and judgment

Additional Information

All your information will be kept confidential according to EEO guidelines.