New Home Consultant

M/I Homes
Columbus, OH Full Time
POSTED ON 2/9/2024 CLOSED ON 2/28/2024

What are the responsibilities and job description for the New Home Consultant position at M/I Homes?

M/I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein, and guided by Irving’s drive to always “treat the customer right,” we’ve fulfilled the dreams of over 140,000 homeowners and grown to become one of the nation’s leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Fort Myers/Naples, Houston, Indianapolis, Minneapolis, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.

Job Summary: Makes new home sales by demonstrating product features, designs, and benefits to potential homebuyers. Utilizes sales and marketing techniques, Company guidelines, and knowledge of assigned communities to achieve division and Company goals to ensure customer satisfaction in accordance with Company objectives.

Duties and Responsibilities

  • Effectively manages sales generation by utilizing corporate marketing materials, model homes, local resources and realtor relationships. Show the community, lots and spec homes to prospects and realtors. Market community (participation in local events or local sales organizations).
  • Serves as trusted advisor/primary point of contact for home buyer from initial meeting through home closing. Scope may vary during phases of sales process.
  • Tour and demonstrate model homes.
  • Generates excitement by effectively identifying needs of potential home buyers and matching related solutions.
  • Builds confidence with potential home buyer by selling features/benefits of M/I Homes product and experience to include:
    • M/I History and culture
    • Confidence Builder program
    • Community advantages
    • Financing programs tailored to buyers’ needs
    • Advantages relative to Division
  • Comparatively shops products of competitors and visits those operating in same geographical areas.
  • Prospect and visit realtors.
  • Participates in Division meetings.
  • Maintains buyer interest by effectively using listening and negotiating skills when confronted with objections, skepticism, conflict, etc. and counters with specific alternatives.
  • Guarantees a realistic, but satisfactory home building experience for the home buyer by proactively communicating to the home buyer during entire home building process. Communicates appropriate information to other M/I personnel (e.g., Production, Design Center, MIFC, etc.) Attends Buyer Builder Conference and Pre-Closing Walk-Through events. Show/walk lots and homes under construction with customers under contract.
  • Community management (drive/walk through community to check on appearance, signage, maintenance status of homes). Visit homes under construction to check on status.
  • Meets with construction personnel regarding issues/status of homes.
  • Ensures fair and consistent treatment by effectively solving problems when they occur, to the extent empowered to do so. Communicates results effectively to required stakeholders.
  • Optimizes information flow by consistently and correctly utilizing Company systems which include but are not limited to CFT (Pivotal) and electronic mail.
  • Provides consistency in superior customer service by effectively providing direction and coordination of an associate’s workflow through guidance, instruction, and coaching.
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