Vice President of Product & Marketing (Remote)

Company Description

M3 is the global leader in digital solutions in healthcare. We work with a range of sectors including healthcare, life sciences, pharmaceuticals, biotechnology and charities; services provided to these sectors include market research, medical education programs, promotional programs, clinical development, job recruitment and clinic appointment services. M3 has grown by more than 20% year-on-year for the past 15 years, achieving over 1 billion dollars in revenue annually.

Founded in 2000, with start-up investment capital from Sony, M3’s mission is to make use of the internet to increase, as much as possible, the number of people who can live longer and healthier lives, and to reduce, as much as possible, the amount of unnecessary medical costs. Key achievements of M3 Inc. include:

• Named in Fortune’s 2020 ‘Future 50’ list, ahead of Facebook and Amazon
• Ranked in Forbes’ 2020 Global 2000 list of the world’s largest public companies
• M3 is the only company incorporated after the year 2000 to be included in the Nikkei 225 Index
• Listed in Forbes’ ‘Asia’s 200 Best Over a Billion’ in 2019
• In 2020 M3 founded the ‘M3: Stop COVID-19 Fund’ and pledged one billion yen to support COVID-19 related initiatives

Due to our continued growth, we are hiring for a Vice President of Product and Marketing at MDLinx, an M3 company.

About the Business Unit:

MDLinx is a leading publisher dedicated to advancing the professional and personal growth of healthcare professionals. We are committed to offering our readers resources that are trustworthy, relevant, and considerate of their time and needs. Our aim is to ensure they remain informed and empowered throughout their demanding careers.

With over 20 years of experience in the digital realm, we have established a strong presence in our market and have garnered a loyal following. As we continue to grow and innovate, we are now on the lookout for a VP of Marketing, Product, and Creative to join our dynamic team and drive our vision forward.

Job Description

Marketing:

• Lead the development and execution of comprehensive marketing, promotional, and communication strategies to increase physician engagement and amplify product awareness.
• Oversee the marketing budget, ensuring optimal allocation and evaluating the effectiveness of marketing initiatives through ROI, productivity, and performance metrics.
• Direct and mentor a dynamic team of digital professionals responsible for executing diverse customer email programs, innovating email management approaches, and driving commercial revenue through editorial solutions.
• Champion the creation and optimization of marketing programs and campaigns, encompassing social media advertising, event support, web presence, PR, and other promotional activities. • Steer corporate communication initiatives, managing both internal and external communications, and leading public relations efforts.
• Supervise and cultivate marketing vendor relationships, outlining special projects, ensuring timely delivery of commitments, and providing regular status updates.

Product:

• Drive product strategy, vision, and roadmap, collaborating with cross-functional teams to ensure alignment with business objectives.
• Lead product development initiatives, ensuring products meet market needs and are launched with clear go-to-market strategies.
• Engage with customers and stakeholders to gather feedback, ensuring continuous product improvement and alignment with market demands.
• Oversee product lifecycle management, from ideation to sunset, ensuring products remain competitive and relevant in the market.

Creative:

• Set the vision for crestive strategy, ensuring effective deployment, monitoring, and management of all intellectual properties.
• Lead and inspire a team of creatives to produce innovative designs, campaigns, and content that resonate with target audiences.
• Ensure brand consistency across all marketing and product initiatives, setting guidelines and standards for visual and written content.
• Collaborate with marketing and product teams to ensure creative concepts align with overall business goals and objectives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related discipline required, MBA preferred
• 7 years of related, progressive B2B marketing experience required (healthcare experience is a big plus)
• 5 years in a leadership role managing marketing professionals required
• 3 years of experience in email marketing and leading email efforts
• Strong Email HTML/CSS coding knowledge
• Experience with enterprise level ESPs (e.g. iPost, Adobe, Salesforce Marketing Cloud)
• Deep knowledge of email best practices, CAN-SPAM
• Excellent communication, organization and time management skills. Proven ability to influence others and gain buy-in from key stakeholders across all levels
• Self-motivated, innovative, ability to work independently and multi-task.
• Superior attention to detail and communication skills.
• Excellent personnel and team management skills including training, mentoring and coaching
• Ability to successfully facilitate collaboration across multiple functions, departments and levels and serve as a role model for teamwork
• Strong analytics experience and skill set. Ability to synthesize complex data in Excel across multiple sources to glean actionable insights and communicate trends both up and down. Proficiency in creating pivot tables and v-lookups is required.
• Proven experience in goal setting, tracking, and reporting. Ability to quickly parse complex data to anticipate and/or react to promotional course corrections as needed
• Experience with Marketing Automation tools

Additional Information

• Practical experience with current product manager and marketing techniques  
• Shadowing, mentoring, and training opportunities with successful professionals 
• Opportunity to participate in networking events and company meetings 
• Flexible schedule for students 
• Compensation available 

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