Digital Marketing Specialist

Job Summary

The primary purpose of the Digital Marketing Specialist is responsible for the execution and optimization of our advertising strategy. This role requires high level knowledge of SEO/SEM, keyword research, email marketing, social media marketing, lead generation and retainment, content marketing, and reporting. You will report to the Digital Marketing Manager and work closely with them to promote strategic programs through daily execution.

Essential Job Duties

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Managing the digital marketing calendar
• Maintaining the online presence and reputation of the company
• Overseeing the creation and maintenance of social media content
• Plans, develops, and executes digital programs and campaigns including online advertising e-mail marketing website integration mobile and other digital deliverables. Interfaces with marketing communications team as well as Social Media Web/Digital Content and Public Relations. Leads ongoing management of digital touch points.
• Works closely with marketing communications Content and Creative to develop and execute e-mail marketing campaigns for various external audiences that support the marketing communications and business strategies of Company and its service lines and that meet or exceed industry benchmarks in campaign performance/results.
• Evaluates and successfully implements e-mail marketing technologies including integration with other digital touch points.
• Tracks reports and analyzes digital display paid search/PPC initiatives and e-mail campaigns. Works with Digital/Web team to analyze website traffic and visitor behavior related to these inbound and outbound digital marketing efforts.
• Works with the Digital/Web team to support SEO best practices across all Company digital channels including website social media and mobile.
• Performs other related duties as assigned

Skills Required

• Minimum of a bachelor’s degree in Marketing or similar field
• Minimum of 2 years of experience as a Digital Marketing Specialist or similar role
• Experience with digital marketing automation software
• Experience with Google Ads, Google Tag Manager, and Google Analytics
• Proficiency with SEO tools
• Superb verbal and written communication skills
• Strong interpersonal skills
• Strong problem-solving skills
• Ability to work well in a team environment
• Strong time management skills
• Excellent multitasking skills
• Strong analytical skills
• Highly developed attention to detail
• Ability to work in a fast-paced environment
• Ability to prioritize tasks and meet deadlines
• Quick learner with a passion for technology, software, and data
• Regularly go above and beyond to exceed expectations and goals

Supervisory Responsibility

This position does have supervisory responsibilities.

Work Environment

This position works in an open office setting that is quiet, fast paced, fosters continuous learning while operating under high demand/volume. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Travel

Some travel will be required for this position.

Education and/or Experience Desired

• Minimum of five to ten years of experience in digital marketing, advertising, or related field.
• Proven working experience in digital marketing, particularly within the power tools industry.
• Bachelor’s degree from a college or university, or equivalent professional institution. Business Administration, Marketing, Communications, or a related field degree preferred.
• Additional training such as accredited schools, workshops, and seminars.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Required to regularly use hands to finger, handle or feel; reach with hands and arms; and talk or hear.
• Required to regularly stand; walk; and stoop, bend or reach above head.
• Required to frequently sit.
• May be required to occasionally lift, push or pull up to 50 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
• Able to ascend and descend stairs.
• Continuously reach out to sort miscellaneous items.
• Physically & mentally able to work in an environment that may be subjected to strict deadline and multiple projects.
• May be subjected to working extended and/or irregular hours.

Disclaimer

This description is based on management's assessment of the requirements and functions of the job as of the date this description was prepared. It is a general guideline for managers and employees, but it does not intend to be an exhaustive list of all of the elements of the job. Management reserves the right to modify the description at any time, or to vary the duties and responsibilities of the job on a temporary or indefinite basis to meet production, scheduling or staffing needs.

Equal Opportunity Statement

The Company is an equal opportunity employer and makes employment decisions on the basis of merit. Company policy prohibits discrimination based on race, color, creed, sex, religion, marital status, age, gender, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, veteran status, military service, pregnancy, childbirth or related medical condition, genetic information, medical (including genetic characteristics or cancer diagnosis), actual or perceived sexual orientation, or any consideration protected by federal, state or local laws. All such discrimination is prohibited. Additionally, the Company will provide registered domestic partners with all rights and benefits as required by Law. The Genetic Information Nondiscrimination Act of 2008 (GINA) prohibits employers from requesting or requiring genetic information of an individual or family member of the individual. The Company is committed to complying with all applicable laws providing equal employment opportunities.