Administrative Director Marketing and Community Outreach

Job Summary

This position will lead Marion Health's (MH) Community Outreach departments and programming, which includes strategic marketing, public relations efforts, community outreach, education, and parish nursing.

• ROLES AND RESPONSIBILITIES:
• Manage a comprehensive, proactive branding and marketing strategy for the Hospital and Healthcare System, external and internal communications, media relations, community relations, legislative relations, crisis communications, publications, advertising, and special events.
• Serve as Public Information Officer.
• Oversee the execution and success of Community Health programs: Community Health Needs Assessment, health implementation plans along with community and MH grants/health initiatives.
• Responsible for maintaining external market share data with pertinent trend data on existing and potential customers, competitors, and benchmarks for measures of strategic importance.
• Create standardized marketing practices and procedures, and specific advertising and Public Relation plans to achieve organizational goals and objective.
• Increase organizational awareness through marketing initiatives.
• Work closely with the Administrative Director of Business Development analyzing data, estimating demand for services, and identifying potential markets to devise plans to deliver the appropriate message.
• Oversee development of key publications, including a monthly magazine and Annual Report.
• Oversee event management.
• Oversee Parish Nurse Program.

Minimum Job Requirements

• Bachelor's degree in Marketing, Business Administration, or related discipline.
• Five (5) years of experience in Marketing and/or Public Relations.
• Two (2) years of supervisory experience.
• Ability to obtain and maintain National Incident Management System (NIMS) training within one year of date of hire (ICS-100, ICS-200, IS-700, and IS-702)

Preferred Job Requirements

• Master's degree in Business Administration or Health Administration.
• Healthcare experience.

Skills / Knowledge / Abilities

• Knowledge of policies, governmental regulations, and business practices pertinent to the department.
• Present a professional image as a representative of Marion Health.
• Excellent communication and public speaking skills to effectively and tactfully communicate with patients and their families and guests, co-workers, managers, Hospital Administrators, providers, consultants, business associates, regulatory agencies and community.
• Highly developed computer skills to include proficiency with Microsoft Office and the ability to learn and proficiently perform computer applications related to department operations and job functions.
• Excellent time management and organizational skills.
• Ability to problem solve, multi-task in a fast-paced setting and work well in a team environment.
• Ability to negotiate effective working relationships and develop positive resolutions to conflict.
• Excellent customer service and management skills.
• Strong organizational, financial, leadership and administrative sills to manage multiple issues simultaneously combined with the ability to effectively prioritize.
• Ability to effectively perform job functions under periods of extreme stress, meeting deadlines and producing positive outcomes.
• Initiative to develop new ideas/programs or pursue ideas generated by others.
• High degree of accuracy with concentration and close attention to detail.
• Apply contemporary business principles integral to a medical organization.
• Ability to be discreet and protect the integrity of any confidential matter of information encountered during the performance of job duties.

Working Conditions

• Typical office environment with prolonged sitting and occasional standing and walking.
• Work my be subject to interruptions and occasional high stress levels.
• Works with highly confidential information which may be proprietary or protected health information.
• Ability to work extended hours or weekends based on the needs of the department.
• May attend special functions and meetings at various locations within the hospital and community.
• Occasional overnight stays.

Physical and Mental Activities, Tools and Equipment

• Uses computer and standard office equipment.
• Repetitive wrist, finger and hand movements.
• Extreme concentration and attention to detail.
• Lifting standard office supplies or equipment.
• Lifting, pushing, pulling, walking, sitting, reaching, bending, kneeling or stooping to perform job duties in a safe manner.

Equal Opportunity and Affirmative Action Employer: Minority/Female/Veteran/Disability.
Marion Health is a smoke-free environment.