Director, Marketing

Company Overview: Marketing Empire Group is a boutique advertising agency that specializes in delivering cutting-edge digital marketing solutions. We integrate advanced AI technologies and analytics to optimize campaign performance and deliver superior results for our clients in various sectors, including wellness and pharmaceuticals.

Job Summary: As the Director of AI & Digital Marketing, you will oversee our digital marketing initiatives, ensuring that they not only meet but exceed client expectations. This role involves strategic leadership, team management, deep engagement in AI-driven marketing techniques, and a strong focus on delivering measurable results through innovative strategies.

Key Responsibilities:

• Strategic Oversight: Develop and implement comprehensive digital marketing strategies that incorporate AI and analytics to enhance decision-making and campaign effectiveness.
• Team Leadership and Development: Manage and mentor a team of marketing professionals, fostering a culture of innovation, continuous improvement, and collaboration.
• Client Relationship Management: Build and maintain strong, lasting relationships with clients, understanding their needs and consistently delivering value-added solutions.
• Campaign Management: Oversee the creation, execution, and measurement of complex marketing campaigns across multiple platforms, ensuring they align with strategic objectives.
• AI Integration: Champion the integration of AI technologies to refine targeting, improve customer segmentation, and personalize marketing efforts at scale.
• Data-Driven Insights: Utilize advanced analytics to interpret data, adjust strategies, and report on campaign performance with the goal of optimizing ROI.
• Innovation and Research: Stay abreast of industry trends, emerging technologies, and advancements in digital marketing and AI, applying this knowledge to benefit clients and enhance agency offerings.
• Performance Reporting: Regularly provide insightful and detailed reports on campaign performance, strategic insights, and other key metrics to senior management and clients, ensuring transparency and informed decision-making.
• Budget and Resource Management: Efficiently manage budgets and resources, ensuring optimal allocation for maximum campaign impact and profitability.

Qualifications:

• 7-10 years of proven experience in digital marketing, including significant experience with AI and analytics tools.
• Demonstrated leadership experience with the ability to manage and inspire a team.
• Strong analytical skills and experience with data-driven marketing decision-making.
• Excellent communication skills, capable of effectively presenting ideas and reporting results to various stakeholders.
• Proficient in digital marketing platforms and technologies, with a keen understanding of current industry practices and standards.
• Ability to work under pressure, handle multiple priorities, and meet tight deadlines.

Job Type: Full-time

Pay: $80,000.00 - $120,000.00 per year

Experience:

• Marketing: 7 years (Preferred)

Ability to Commute:

• Temecula, CA 92590 (Required)

Ability to Relocate:

• Temecula, CA 92590: Relocate before starting work (Required)

Work Location: In person