What are the responsibilities and job description for the Digital Marketing Manager position at Marquee Brands?
Digital Marketing Manager - Hollywood, CA
Marquee Brands is looking for an experienced Digital Marketing Manager to drive the performance marketing strategy, project management and growth planning for the BCBG retail e-commerce website (bcbg.com). Channel management include: paid search, display, paid social, SEO and affiliate.
Marquee Brands
Marquee owns and manages a portfolio of established global brands across consumer products and channels from luxury goods to sports and active apparel. Marquee’s team of professionals is focused on a commitment to drive organic growth through natural brand extensions, impactful marketing and direct consumer engagement. Our promise is to ensure our brands continue their storied success through relevant product, expanded retail distribution, and international growth all while continuing to be true to their founding message and origin.
Here’s what you will do here
- Partner with digital marketing agencies to drive strategy and execution of all digital performance marketing channels including paid search, paid social, SEO, and affiliate channels
- Develop strategies that drive qualified customers to the website
- Weekly, Monthly, Quarterly reporting with key insights and actionable recommendations
- Work with internal creative teams on best practices in copy and creative
- KPI focused to meet both performance & CRM goals (ex: LTV)
- Partner with agencies to drive testing strategy to optimize performance
- Partner with brand marketing to drive strategic digital media buys, execution and reporting
- Clearly share feedback and key take aways of digital marketing efforts into regular reporting (weekly, monthly, quarterly, annually)
- Develop annual & monthly Ecommerce forecast and budget, including traffic, sales, conversion and AOV
- Agility to reforecast and make strategic shifts as needed
- Stays abreast of current digital marketing trends, consumer insight, Ecommerce technology
You’re going to need this to carry out this job
- 3 years marketing experience
- Working knowledge of backend digital platforms
- Collaborative team player
- Google analytics experience a must
- Facebook business manager experience a must
- Fashion Retail experience a plus
- Shopify experience a plus
- Must have a positive, team player attitude and able to multitask
