What are the responsibilities and job description for the Marketing Platform Specialist position at MARS Solutions Group?
Job Description
The Salesforce Marketing Cloud Email Specialist, reporting to the Assistant Director of Email, Direct Mail and Field Marketing, joins the Activation team as a key individual responsible for developing, activating, and maintaining email marketing campaigns. This individual should strive for operational excellence, implementing technical solutions in an accurate, efficient, and reliable manner. The Salesforce Marketing Cloud Email Specialist will partner with MarTech teammates along with Product and Engineering partners to bring complex email campaigns to life.
Key Responsibilities
- Configure, test, and deploy complex email marketing campaigns in Salesforce Marketing Cloud Journey Builder
- Compile and translate business requirements into technical documentation
- Ensure high levels of accuracy of all in-market email campaigns through routine checks and balances, troubleshooting as needed
- Monitor deliverability of email campaigns and maintain healthy IP address
- Act as a liaison between Marketing team and partners in Product and Engineering, along with other internal stakeholders as necessary
- Partner with Engineering and Product teams through routine daily and weekly meetings, ensuring prioritization of work to align with Marketing objectivesand roadmap
- Provide strategy partners with visibility to email campaign performance by presenting email engagement metrics and relevant insights
- Export data and manipulate by leveraging Excel functions and/or SQL queries
- Assist with managing requests, handling inquiries, and issue resolution
- Contribute to the development and implementation of formal processes, standards, and guidelines for MarTech initiatives
Desired Skills and Experience
- Bachelor's Degree with an emphasis in marketing/communications, business, technology, or related field
- 3 years of extensive, hands-on experience working within Salesforce Marketing Cloud Email Studio, Journey Builder, Audience Builder, and Automation Studio
- Salesforce Marketing Cloud Certification Required: Email Specialist, Consultant or Administrator
- Thorough understanding of web technologies including HTML, SQL queries and AMPScript.
- Knowledge of Agile-based project methodologies and tools (e.g. JIRA).
- Resourceful self-starter with the ability to manage conflicting priorities
- Excellent verbal and written communication skills
- Strong analytical and problem-solving skills
- Strong foundation of marketing best practices, experience, and insights
- Proven experience partnering with both business and technical stakeholders
